Description
Responsibilities include but are not limited to:
- Work closely with Marketing Leaders to support Valley's various lines of business and programs designed to grow and deepen relationships with our key consumer audiences.
- Assist in development and execution of actionable tactics that support marketing activities, including email, social, web, mobile, PR, sales collateral, etc.
- Assist in liaising with internal creative and content team members to develop and/or modify visual assets and copy as needed for sales support, product content and ad campaigns.
- Through project management, propose process improvements to ensure team efficiency in executing various campaigns and utilization of various platforms and dashboards.
- Stay updated with industry trends, tools, and best practices in marketing, particularly within the banking and financial services sectors. Maintain a "library" of competitive campaigns and collateral.
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