Knowledge Center
New! 2026 Edition
The social recruiting playbook: A practical guide to showing up authentically where candidates scroll
In this playbook, you’ll learn:
- Why social matters. Organic social is table stakes for teams looking to reduce hiring costs while maximizing passive candidate visibility.
- What to post. Attracting the right talent with candidate-centered job posts, employer brand storytelling, and employee advocacy.
- How to scale. Automation and AI that helps expand your reach—without losing the human touch that keeps hiring authentic.
- Getting buy-in. The metrics that prove ROI to your leadership team, plus how to align with marketing if they push back.
New! Watch on demand
Avient + HireSocial: Scaling authentic, people-first talent attraction—without the extra work
Watch this HireSocial demo to learn how you can:
- Activate an authentic social recruiting presence that reaches and resonates with passive candidates
- Equip your recruiters, talent team, and employees to share high-impact hiring content on social media easily
- Strengthen your long-term hiring strategy with consistent, culture-driven storytelling
- Save hours each week by automating your social recruiting efforts with HireSocial
CareerArc + HR Dive report
The missing measurement: Influencing talent attraction through employer brand-powered social recruiting
In this report from CareerArc + HR Dive:
- The state of talent attraction: The survey results illustrate themes of reach, digitization, and technology.
- The link between employer brand promotion on social media and talent attraction.
- How to set up your talent attraction tactics for success in today’s competitive talent market.
We’re always writing about the latest and the greatest in social recruiting and employer brand
Case studies
Read how other talent acquisition and employer brand leaders have found success with social media recruitment
“Our partnership with CareerArc has been great for us and for our brands. And our CareerArc team, both our integration team as well as our customer success team, have truly been outstanding. ”
“Let’s face it—social media is where it’s at, right? CareerArc helps us spread our social media message branding at a quick, efficient, and organized pace.”
“We have triple the application volume as my old company. Triple. That’s a lot of people. That’s 100% related to the fact that CareerArc gets our jobs out there and has that engagement piece.”
“CareerArc is a critical component of our external branding efforts. Our recruiters have the ability to automatically post only jobs that they’re filling so it’s customized for each person.”
Watch and learn how to activate your talent network from experts and clients alike.
Talent acquisition unleashed! The dogs might be lazy, but the talent attraction strategy at Lazy Dog Restaurant is anything but that. Come, sit, stay, and learn all the social recruitment tricks, including how to build your Instagram presence.
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Lights, camera, action! Watch as we shine the recruitment spotlight on Gray Television. Get a sneak peek behind the scenes of a robust social recruitment strategy that incorporates employer brand and video content to attract top talent.
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Host Natalie Brodie (Senior Client Success Manager, CareerArc) walks us through the ins and outs of a social recruiting strategy and gives a sneak peek into upcoming sessions. Check out this first session!
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