
Description
Responsibilities include but are not limited to:
- Develop and execute a comprehensive product strategy that aligns with the company's vision, mission, and business objectives.
- Define the overall product strategy for the small business customer base including key objectives, target segments, value proposition and growth plan.
- Conduct in-depth market research and competitive analysis to identify market gaps, opportunities, and threats.
- Analyze performance metrics and trends for the company's current product offerings.
- Lead the ideation and conceptualization of new products, features and enhancements to address the SMB customer segment needs.
- Communicate product vision to both internal and external stakeholders, building alignment and support.
- Identify partnership opportunities to extend reach and/or capabilities.
- Collaborate with cross-functional teams to prioritize product features, user needs, technical feasibility and business impact to create a robust product roadmap and prioritize initiatives.
- Monitor and analyze key performance indicators (KPIs) to gauge the success of products and make data-driven recommendations for optimization.
Apply on company website