
Description
Responsibilities include but are not limited to:
- Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
- Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
- Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
- Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
- Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
- Demonstrated track record of delivering positive results on high-impact projects.
- Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.
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