Description
Join one of the nation's most comprehensive academic medical centers, UChicago Medicine as a CDP Analyst in our Marketing Department.
Job Summary:
The CDP Analyst will serve as the main subject matter expert of marketing audience segmentation and data connections and management. This role will report to the Executive Director, Performance Marketing, and have a key role in serving as the liaison between multiple internal and external stakeholders (marketing, agency, consultants, etc.). This role will need to have experience in working with digital media tagging and Consumer Data Platforms.
Essential Job Functions:
- Lead audience activation management, processes, evolution, and oversee data taxonomy creation, set up and measurement
- Collaborate with media partners to configure, test, and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation
- Influence internal teams and take a leadership role to ensure that key audience segmentations are used appropriately and regularly
- Be the subject matter expert in audience data management and insights - build a learning agenda to evangelize audience management best practices and educate marketers
Qualifications:
- 8+ years of experience in a combination of marketing, digital marketing, digital platforms, or media
- Seasoned experience with Data Management Platforms, Customer Data Platforms, and Programmatic Platforms to create attributes, segments, push audiences live, and prepare audience analysis
- Strong familiarity with digital advertising ecosystems
- Strong familiarity with Salesforce Marketing Cloud and Data Cloud
- Strong familiarity with Adobe Analytics
Position Details:
- Job Type/FTE: Full Time (1.0 FTE)
- Shift: Day
- Unit/Department: Marketing – Hyde Park
- CBA Code: Non-Union
Must comply with UCMC's COVID-19 Vaccination requirement as a condition of employment. If you have already received the vaccination, you must provide proof as part of the pre-employment process. This is in addition to your compliance with the Flu Vaccination requirement as well. Medical and religious exemptions will be considered consistent with applicable law. Lastly, a pre-employment physical, drug screening, and background check are also required for all employees prior to hire.
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