
Description
Summary: The primary purpose of Travis Credit Union's (TCU) Digital Product Manager is to drive the growth, evolution, and innovation of a digital product experience, ensuring financial wellness is integrated throughout the experience. The Digital Product Manager will own the success of Online and Mobile Banking for Travis Credit Union and the execution of the digital product strategy, roadmap and ongoing management of all products on the platform. This role ensures that TCU' online digital experience supports the members' digital banking current needs and future desired ways of banking. Profile:
- Ensures team maintains focus on quality and continuous delivery.
- Creates and manages the product roadmap for one or more digital product business lines.
- Day to Day coordination with UX/UI Design, Development and QA team members.
- Consults with internal stakeholders to understand business goals.
- Makes recommendations for difficult tradeoffs relating to product features, cost and schedule.
- Owns the health of digital products, and tracks performance by supporting the development of appropriate metrics and measurements.
- Develops and prioritizes product requirements for new features, as well as enhancements to meet changing business, market, user and competitor needs.
- Writes user stories, grooms product backlog ensuring backlog is sized appropriately (epics, features, stories) and prioritized.
- Through effective leadership, owns, evolves and continuously improves the credit union's digital channel. Defines the priorities and initiatives to deliver a dynamic end-user experience that aligns with our mission and vision, while positioning the credit union as a digital services leader in the financial industry.
- Collaborates with internal partners to build and execute the digital product strategy.
- Improves digital services performance as measured by member engagement within TCU's online banking platform, online new accounts, migration revenue (from branch to digital for routine transactions), member satisfaction and effort scores, online and mobile channel adoption, usage and penetration.
- Leads cross-functional project teams and initiatives to continuously enhance the business by developing frameworks, key performance indicators, driving initiatives and ensuring accountability for results.
- Manages the relationships with 3rd party vendors.
- Analyzes and evaluates the results and effectiveness of programs to ensure optimal performance.
- Stays updated on emerging technologies, services and operational trends. Focuses on the long-term direction of our digital services to position the credit union as a digital services leader in the financial industry. Ensures compliance and maximum efficiency in implementing and maintaining policies and procedures.
- Participates in civic and community activities to enhance the credit union's image and visibility, as well as reinforce the credit union's commitment to the communities we serve.
- History of resilient and scalable solutions and an advanced tactical background relevant to technology used in electronic banking (mobile, web, software platforms, etc.)
- Knowledge and understanding of current and emerging digital platforms and components, digital channel performance metrics, listening tools and working knowledge of the agile methodology for iterative development, test, learn and execute.
- Ability to serve as project leader for all digital services initiatives and coordinate cross-functional teams.
- Deep understanding of/and enthusiasm for web technologies, digital trends and innovation is essential and an in-deep understanding of established and emerging channel delivery and social community platforms.
- In-depth knowledge of applicable laws and regulations regarding digital services processes and procedures.
- Thorough understanding of the business with the ability to perform analysis and function in a goal-oriented, business outcome-based atmosphere.
- Strong decision-making skills and proven ability to lead projects and ensure objectives, goals and commitments are achieved.
- Professional communication and interpersonal skills to work effectively with all levels of credit union staff, members, community, and regulatory agency representatives.
- Ability to effectively work with, and coordinate the use of, internal and external vendors & consultants relative to digital channel delivery.
- Advanced analytical and problem-solving skills.
- Ability to exercise judgment, initiative and tact in dealing with others.
- Sound understanding of financial industry products and services.
- Digital Product Manager – Grade 17 /Non-Exempt
- Reports to assigned Digital Delivery leadership.
- Bachelor's degree and a minimum of 3 years of mobile technology experience; or an advanced degree with minimum of 1 related experience; or equivalent work experience.
- Digital Product Management experience working with agile teams that incorporate design, development and QA.
- Experience in driving success in consumer facing products for financial institutions preferred.
- Experience working in sprint software, such as Jira.
- Product Management certification desired.
- SCRUM master certification desired.
- Senior Digital Product Manager– Grade 19 / Exempt
- Reports to assigned Digital Delivery leadership.
- Bachelor's degree and a minimum of 6 years of mobile technology; or an advanced degree with 4 years of experience; or equivalent work experience.
- Digital Product Management experience running agile teams working with design, development and QA.
- Experience in leading a consumer facing product for financial institution preferred.
- Experience working in sprint software such as Jira.
- Product Management certification ideal.
- SCRUM master certification desired.
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