Description
The Transwestern companies together comprise a privately held, diversified real estate services, investment management and development organization.
A unique approach underlies our success. We do business differently by empowering our team members with the resources and independence to deliver extraordinary results to our clients. It's simple. We start with hiring hard-working, smart, genuinely good people, and organize them in collaborative cross-functional teams. We give them the support to outperform and the freedom to take ownership as they work to exceed our clients' expectations. We do business differently, and that makes us Transwestern.
The National Public Relations Specialist is responsible for supporting business development and brand enhancement of Transwestern's four integrated companies by effectively engaging prominent business and commercial real estate news media; collaborating with Transwestern local media specialists; and supporting the internal and external communications efforts of National Marketing.
The position will work with Transwestern team members across geographies and services lines to develop fresh perspectives on real estate research and market trends, new assignments, completed transactions, and company culture. Timely, relevant content will be used to pitch members of the news media, craft press releases and articles for publication, and contribute to Transwestern's national social media strategy. The position also requires prompt response to ongoing media requests, identifying appropriate Transwestern sources, as necessary.
Bringing proven best practices and a proactive approach to this PR role, the National Public Relations Specialist will report to the Senior National Marketing Director and interact regularly with all members of National Marketing as well as team members in local markets throughout the country. As part of an integrated team guided by clearly articulated company goals, the ideal candidate will support the marketing and communications needs of both internal and external clients, and track results to ensure continuous improvement. This position requires strong communication skills, creative idea generation, and a desire to evolve the public relations function to meet the needs of a dynamic, innovative organization that has established itself as a leader in the commercial real estate industry.
ESSENTIAL JOB FUNCTIONS:
Write communications for internal and external audiences to be distributed across various channels, including print, online and social media outlets, including Transwestern's blog.
Align public relations strategy with market trends, company strengths and overall business goals.
Actively seek out opportunities to position our professionals as experts to the media; liaise with regional and local counterparts to surface local content.
Identify newsworthy opportunities and lead process of creating, editing, and distributing press releases on topics such as notable deals, high-level promotions, new hires and thought leadership.
Review and provide feedback on local press releases before distribution, and facilitate delivery to national news outlets, if appropriate.
Respond to and fulfill media requests, coordinating with local market experts, as necessary.
Maintain and update national press lists and nurture relationships with the media.
Track media coverage through Meltwater; analyze metrics to develop targeted outreach.
Monitor marketing, media relations and commercial real estate industry best practices.
Review written materials and proofread internal and external content to ensure appropriate branding and messaging.
Support National Marketing team on various initiatives.
POSITION REQUIREMENTS:
Bachelor's degree in marketing, communications, media, journalism or similar.
Minimum 4-6 years of experience in PR, internal communications and/or social media.
Must have an understanding of the commercial real estate industry.
Strong attention to detail, including excellent proofreading capabilities and a commitment to achieving the highest-quality deliverables and outcomes.
Ability to clearly articulate key messages verbally and in written form to media and partners.
Expertise in serving several audiences and balancing viewpoints to generate the best result.
Proficiency with Microsoft 365.
Agile, flexible and highly collaborative.
Adept at managing multiple projects and tight schedules.
Self-motivated, organized and capable of independently prioritizing workload.
Capable of fostering relationships across all job functions and levels within the organization.
Open to learning new systems and processes, and adapting strategies to evolving environment.
Enthusiastic about communicating the company's successes, vision and differentiators through a multi-faceted approach to communications.
WORK SHIFT
LOCATION
Houston, TXWe Are Transwestern!
Transwestern's Guiding Principles are woven into the fabric of our firm and underscore the value of each individual team member. We embrace diversity, equity and inclusion — not only as the right thing to do, but as a reflection of who we are. It is our responsibility and heartfelt desire to create an environment that elevates the human spirit and brings out the best in everyone. Transwestern offers an exciting work environment, competitive salary and excellent benefits, which include medical, dental and vision coverage, as well as a 401(K) plan. Transwestern is an Equal Opportunity Employer.
Third Party Agencies/Vendors!
Transwestern recognizes the valued service provided by its recruitment agencies and as such have a Preferred Supplier List, which whom terms of business have been agreed. Only suppliers who have signed these terms can engage with Transwestern and its Family of Companies. If you are interested in becoming a Preferred Supplier vendor, we invite you to email us only at recruittw@transwestern.com. Please provide relevant information about your agency, and our dedicated team will carefully review and approve your submission. We will reach out if we find that there is a potential match and interest in adding your agency to our preapproved recruiting vendors list. Agreements obtained outside of this formal process will not be recognized and will be deemed invalid. We appreciate your understanding and cooperation in adhering to this established procedure. Thank you in advance.
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