Description
Senior Salesforce Marketing and Data Cloud Administrator Sunstate Equipment Co.: Where Safety and People are Core Values! We take care of our People and it shows! Key Responsibilities
- Data Management and Integration (Primary Focus):
- Oversee data ingestion, mapping, transformation, and identity resolution within Salesforce Data Cloud.
- Ensure data availability and accuracy for marketing campaigns, audience creation, and analytics.
- Manage and maintain integrations with ZoomInfo to support enriched and actionable customer data.
- Monitor data pipelines, resolve errors, and optimize processes for Marketing Cloud and Data Cloud usage.
- Data and Campaign Strategy:
- Collaborate with internal marketing teams to ensure the right data is available for segmentation, activation, and reporting.
- Develop and maintain data models and schemas within Salesforce Data Cloud to support analytical and reporting needs.
- Provide insights to optimize marketing campaigns, improve customer engagement, and drive business growth using Marketing Cloud Intelligence.
- Partner with external vendors as needed to ensure accurate and efficient data activation.
- Sales Cloud Support (Secondary Focus):
- Collaborate with Salesforce Sales Cloud administrators to support data flows and triggered workflows.
- Ensure data alignment and synchronization between Sales Cloud and other Salesforce systems.
- Technical Oversight and Governance:
- Manage data governance frameworks to ensure compliance and best practices across systems.
- Research and recommend enhancements to the Salesforce ecosystem to improve efficiency.
- Update and maintain all technical documentation as appropriate.
- Collaboration and Insights:
- Partner with engineering, data engineering, and business intelligence teams to refine data streams.
- Work closely with marketing and analytics teams to meet data requirements for reporting and decision-making.
- Vendor and Platform Coordination:
- Act as the technical liaison for vendor-supported integrations, including ZoomInfo
- Ensure seamless data availability and accessibility across platforms.
- Education: Bachelor's degree in Computer Science, Information Systems, or a related technical field preferred.
- Experience:
- 3 years proven expertise in Salesforce Marketing Cloud, Data Cloud, and ZoomInfo.
- Hands-on experience with data integration tools such as ZoomInfo.
- Familiarity with Tableau, Marketing Cloud Intelligence, and Sales Cloud is a plus.
- Strong knowledge of cloud-based data management and governance practices.
- Certifications: Preferred certifications include:
- Salesforce Data Cloud Consultant
- Salesforce Marketing Cloud Admin or Developer
- Technical Skills:
- Proficiency in SQL and data manipulation techniques.
- Experience with APIs and data integration frameworks.
- Familiarity with Snowflake Cloud DB and similar platforms is preferred.
- Soft Skills:
- Strong analytical and problem-solving capabilities.
- Excellent communication and documentation skills to convey technical concepts.
- Ability to collaborate effectively across teams and work independently.
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