Digital Marketing Search Strategist Job Listing at Shake Shack in New York, NY (Job ID JR8632-2)

Description

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

As a member of our growing Digital Marketing team, the Digital Marketing Search Strategist will play a key role in managing our paid search and SEO efforts. The Strategist will assist with elevating our search practice and work with our paid media agency and SEO vendors to progress our strategy, optimize keywords and store listings, and drive revenue. This is a highly collaborative and cross-functional role within our marketing organization and plays a pivotal part in our overall digital marketing growth strategy.

Job Responsibilities and Duties

Develop and execute SEM and SEO strategies that drive business results

• Includes campaign set up, competitive analysis, keyword management, bidding strategies, ad copy creation, as well as content and technical optimizations to increase search engine results rankings

• Optimize app store performance

• Lead weekly vendor calls to discuss performance and develop action plans based on learnings

• Manage budgeting and sales forecasting

• Build strong relationships with Product and IT teams, and external agency and vendors

Optimize app store performance

• Increase app downloads by implementing ASO best practices

• Technology:

Act as the primary technical contact with our vendors and IT teams to advance solutions and capabilities

• Manage ad hoc technical resolutions

Analytics and Reporting:

• Work with internal/external partners to build and maintain reporting

• Regularly monitor and analyze performance to make recommendations that meet goals and KPIs

• Deliver weekly performance reports to key stakeholders

Innovation:

• Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation

• Stay up-to-date on search marketing trends, best practices, and technologies

Knowledge, Skills, Abilities

• 1-3 years of hands-on SEM and/or SEO experience, specifically with Google

• 1-3 years of relevant Analytical experience

• Understanding of Google SEM and SEO algorithms, rankings, and updates

• Proficiency with Microsoft Excel specifically for data trend analysis

• Experience conducting tests including incementality, A/B, ad copy, landing page, etc.

• Excellent written and verbal communication skills with internal and external partners at all levels of an organization

• Strong analytical and problem-solving skills

• Ability to work independently and as part of a team

• Detail-oriented and highly organized

• Effectively manage time across competing priorities to meet deadlines and deliver high-quality results

Requirements - Education, Experience, Physical, and Competencies

Education Requirements

Bachelor's Degree or equivalent work experience

Education or Certificate Details

Google Adwords Search Certification a plus

Work Experience

1-3 years

Supervisory Experience

0-3 years

Related Experience

· Experience with Google Analytics required

· Experience with Conductor, Search Ads 360, Kenshoo, or Marin a plus

Physical Requirements

Basic keyboarding or other repetitive motions

Competencies

Self-Development & Growth

Interpersonal Skills & Empathy

Effective Communication

Knowing the Business

Organization & Delegation

Driving & Delivering Results

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses

• Shake Shack Meal Discounts

• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

• Medical, Dental, and Vision Insurance*

• Employer Paid Life and Disability Insurance*

• 401k Plan with Company Match*

• Paid Time Off*

• Paid Parental Leave*

• Access to Employee Assistance Program on Day 1

• Pre-Tax Commuter and Parking Benefits

• Flexible Spending and Dependent Care Accounts*

• Development and Growth Opportunities

*Eligibility criteria applies

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.