Global Scale Marketing Manager Job Listing at Qualtrics in Seattle, WA (Job ID 7257564)

Description

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.

Global Scale Marketing Manager Why We Have This Role

We're seeking a Global Scale Marketing Manager to join our newly formed Scale Marketing team at Qualtrics. In this pivotal role, you'll bridge the gap between our Integrated Marketing (IMM) campaigns and our Field Marketing teams, extending our reach to a broader set of target accounts. You'll be instrumental in taking leads generated from IMM efforts and transforming them into MQLs/pipeline through global scalable digital and virtual or in-person events. This role is designed for a strategic and execution-focused marketer who can drive demand at scale, ensuring our marketing efforts maximize impact beyond our top-tier accounts.

The Scale Marketing team is responsible for developing and executing global scalable marketing programs that move leads to MQL. Our goal is to expand pipeline generation and accelerate conversion within high-potential accounts that our Field teams may not have the capacity to engage directly. We aim to create repeatable, high-impact campaigns that drive measurable business results across diverse regions.

How You'll Find Success

• Strategic Scalability: You can identify opportunities to scale marketing initiatives globally, adapting strategies for regional nuances while maintaining a consistent brand message.
• Collaborative Influence: You build strong relationships and influence effectively across IMM, Field, and regional teams to ensure alignment and maximize impact.
• Program Innovation: You're a creative thinker who can ideate and develop new, impactful marketing programs that drive engagement and conversions for our target accounts.
• Execution Excellence: You possess exceptional project management skills, meticulously planning and executing complex multi-channel campaigns and events with a keen eye for detail.
• Data-Driven Optimization: You are analytical and leverage data to measure program effectiveness, identify areas for improvement, and optimize for pipeline and revenue outcomes.
• Organizational Design: You can contribute to building out and defining new team structures, fostering efficiency and collaboration within a rapidly evolving environment.

How You'll Grow

• Opportunities to define and shape a critical new function within Qualtrics, gaining hands-on experience in team building and strategic program development.
• Exposure to a wide array of marketing disciplines, from campaign ideation to global event execution and regional scaling strategies.
• A chance to expand your network significantly by collaborating with diverse teams across Marketing and Sales, both domestically and internationally.
• Potential for significant career growth as you establish best practices and demonstrate measurable impact in a high-visibility role.

Things You'll Do

• Lead promotional planning and field communications for major Qualtrics events (e.g., X4), ensuring maximum engagement and pipeline generation from our target accounts.
• Guide the ideation, creation, and launch of new, global scalable marketing programs tailored for Scale team execution, such as incentivized demo request campaigns.
• Partner closely with the Integrated Marketing team to adapt and scale their successful campaigns for broader regional and global deployment.
• Continue to build out and optimize our successful monthly demo series campaign, driving consistent lead engagement and funnel conversion.
• Actively contribute to the definition and development of the new Scale team's structure, processes, and best practices to ensure operational efficiency.
• Collaborate with regional marketing and sales teams to provide resources, guidance, and support, helping to scale their local efforts and achieve shared pipeline goals.
• Testing and executing an AI first mindset to support speed to market and scalable approaches to demand generation.

What We're Looking for on Your Resume

• 6+ years of experience in event marketing, preferably within SaaS, CX, or customer support technologies.
• Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders and build relationships across the organization.
• Proven analytical abilities with experience using data to inform marketing strategies, measure performance, and demonstrate ROI.
• Excellent project management skills, with the ability to lead cross-functional initiatives.
• Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.

What You Should Know about This Team

• We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
• Our team sits at the center of efforts to bring experience management and product innovation to the market.
• We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.

Our Team's Favorite Perks and Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.

  The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.   Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.   ​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act   Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.   Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

 

For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.

Washington State Annual Pay Transparency Range $105,000—$156,000 USD

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