Description
FIRST POSTING TO ENROLLED ONEIDA TRIBAL MEMBERS ONLY
Salary is Negotiable
After successful completion of the probationary period, employee will receive off probation wage increase.
Summary:
Experienced Public Relations Manager for Oneida Comprehensive Health Division (OCHD) to lead marketing and communications team, enhance our corporate image, and boost brand awareness. The ideal candidate will have a proven track record in public relations and team management, with the ability to cultivate media relationships, identify press opportunities, and effectively communicate our brand story across digital platforms. Exceptional communication skills, storytelling prowess, and social media expertise are essential for this role. Continuation of this position is contingent upon funding allocations.
Responsibilities:
* Oversee public relations and public-facing marketing strategies for OCHD.
* Develop an impressive and robust corporate image
* Nurture and leverage relationships with existing and potential media partners
* Review and manage public relations budget and goals.
* Grow and maintain stellar brand awareness utilizing all available methods.
* Coordinate, direct, and manage public relations objectives and campaigns.
* Develop a collaborative marketing communications plan with the Oneida Nation Communications team.
* Oversee and manage public relations team, social media team and continuously assess digital content.
* Manage media inquiries, collaborate with Oneida Nation Public Relations, Oneida Nation Communications, and schedule interviews.
* Process, monitor, and communicate public relations reports on a monthly and quarterly basis to the Executive Management Team.
* Develop a detailed communications and marketing plan for OCHD that educates the community on services, enhances trust, and demonstrates quality of care.
* Promote the welfare of the community through an educational communication strategy.
* Demonstrate excellent writing and editing skills for all division public relations.
* Coordinate and manage superb communication and relationship-building skills with the Oneida Nation, local governments, state government, federal government, and on national level with boards, committees, and commissions.
* Plan, develop, initiate, and manage marketing strategies with thorough knowledge of current industry trends.
* Public-speaking skills to communicate to the Oneida Nation community, leadership, and patient population.
* Develop an effective newsletter, annual report, and visual reports to enhance communication to employees, patient population, Oneida Nation community, and leadership.
* Develop and conduct division employee in-house communication educations, public relations educations, and trainings to best represent the Oneida Nation and the division.
* Confer with division administration and management team to develop internal communications that keep employees informed of company activities
* Design and edit evidence-based culturally appropriate promotional publications, such as brochures and patient handbook.
* Assist with development, implement, and maintain crisis communication plans in collaboration with division entities.
* Observe and report on social, economic, tribal, and political trends that might affect employers.
* Participation in the production of video products, regulate distribution, and operate library.
* Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages that are evidence-based and culturally appropriate.
* Draft speeches for division management and arrange interview and other forms of contact for them.
* Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new division opportunities.
* Evaluate advertising and promotion programs for compatibility with public relations efforts.
* Facilitate patient relations or the relationship between parts of the division, such as management and employees or different departments.
* Formulate policies and procedures related to public information programs working with the management team.
* Identify main patient groups and audiences, determine the best way to communicate publicity information to them, and develop, implement, and revise a communication plan.
* Serve as the central point of contact for all the division's public relation materials.
* Manage public relations and reporting requirements to ensure compliance with all grant reporting requirements and division credentialing requirements.
* Successfully manage an intra-division collaborative approach to represent the division in the best manner possible.
* Help to build trust and promote goodwill by drawing attention to OCHD contributions, clinical results, and accreditations.
* Maintain strict departmental security, confidentiality, and quality to meet professional standards of the department.
* Adhere to all Tribal Personnel Policies and Procedures, Tribal Standard Operating Procedures, and Judiciary Policies and Procedures
* The above duties and responsibilities are not an all inclusive list but rather a general representation of the duties and responsibilities associated with the position. The duties and responsibilities will be subject to change based on organizational needs and/or deemed necessary by the supervisor.
Skills:
Essential:
* Ability to express thoughts clearly and simply.
* Operating various word-processing, spreadsheets, and database software programs in a Windows environment
* Ability to set and meet priorities, meet strict deadlines and the ability to successfully cope with challenging situations and conditions
* Knowledge of basic advertising and promotional fundamentals and market organizationally
* Graphics design, video editing, and understanding of web design
* Ability to be creative, possess initiative and good judgment
* Knowledge of office practices, procedures, and equipment
* Knowledge of developing written content for social media, website, and other key communication collateral
* Ability to be tactful and mature with the ability to maintain productive working relationships with staff, clients, management, or other departments as well as external agencies necessary to effectively carry out job duties
* Must be willing and able to obtain additional education and training to stay updated on emerging technologies
* Ability to communicate effectively in the English language, both verbally and in writing
* Must comply with Caregiver Law and Grant conditions criminal history checks as a condition of employment to include fingerprinting
* Ability to demonstrate analytical and organizational skills.
* Knowledge of modern office practices, procedures, and equipment.
* Ability to work independently with minimal supervision
* Ability to plan, organize, and schedule priorities efficiently and effectively.
* Investigative and problem solving
* Ability to inform and communicate verbally and in writing in diverse and challenging situations with the ability to process information effectively, identify and define problems and make objective decisions.
* Ability to continually seek improvement in results
* Knowledge of business English, proper spelling, grammar, punctuation, and basic arithmetic
* Able to present a professional appearance and demeanor as a representative of the Oneida Nation.
* Ability to establish and maintain effective working relationship with the public, departmental staff, and other law enforcement agencies.
* Skill in operating various word-processing, spreadsheets, and database software programs in a Windows environment.
* Knowledge of customer relationship management (CRM) software.
* Knowledge of desktop publishing software.
* Knowledge of live streaming meetings and events.
* Ability to demonstrate division public relations initiatives are compliant with Oneida Nation branding.
* Ability to travel to conferences, media events, and communication trainings.
Education Requirement - Or A Closely Related Field:
Education with Equivalent Qualifications:
Essential:
* Bachelor's Degree
Credentials:
Essential:
* Insurance Required
* Driver's License Personal & Tribal Vehicle
Working conditions:
Essential:
* Measles mumps rubella vaccination required
* Sit frequently
* Walk frequently
* Stand occasionally
* Bend/stoop occasionally
* Crouch Occasionally
* Lift 25 pounds occasionally
* Move up to 25 pounds occasionally
* Moderate noise level
* Must be able to work nights, weekends and holidays as needed/required.
Nonessential:
* Varicella vaccine required
* Flu vaccination required
* Kneel occasionally
Experience:
Essential:
* Five (5) years of experience in any combination of journalism, public relations, or communications.
* Three (3) years of experience in coordination of public speaking and the ability to effectively present various circumstances and scenarios professionally and objectively to key decision makers.
Other information:
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT - The Oneida Nation does not discriminate based on race, color, national origin, sex, religion, age or disability status in employment or the provision of services. However, individuals of Indian ancestry and Veterans will be given preference by law in employment.
Continuation of this position is contingent upon funding allocations.
Must maintain strict security, confidentiality, and quality to meet professional standards of the department.
Must adhere to all Oneida Nation Personnel Policies and Procedures, Oneida Nation Standard Operating Procedures, and Area and Program Strategic Plans and Policies.
Must pass a background check to meet Employment Eligibility Requirements. If applicable, must pass a background check to meet Oneida Nation/State Compact and/or Oneida Nation Gaming Ordinance, and may be required to obtain a temporary license and/or Gaming license as a condition of employment.
Must be willing and able to obtain additional related education and training.
Must pass a pre-employment drug screen and adhere to the Nation Drug and Alcohol-Free Workplace Policy.
A Tuberculosis (TB) Screening and/or a 2 step TB Skin Test is required within thirty (30) days of employment.
Must provide a copy of diploma/degree, license, or certification upon employment.
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