Description
Job ID: 496198
Exempt
Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we're leading the industry with innovation and a safety-first mindset.
Oldcastle Infrastructure - Built For Life from Oldcastle Infrastructure on Vimeo.
We are looking for a Demand Generation Manager to develop and implement strategies to generate leads and revenue for the company. You will be responsible for working closely with the sales and marketing teams to align efforts and using data and analytics to measure and improve performance. The ideal candidate will have experience in demand generation, a deep understanding of the sales process, and strong analytical, technical and communication skills.
Responsibilities
- Develop and implement creative and effective demand generation strategies and campaigns designed to increase conversion and volume with new and existing customers.
- Work closely with the sales and marketing teams to align efforts and build programs that support sales enablement and drive revenue.
- Identify, analyze, and measure trends and content to assess performance and optimize the user experience.
- Plan, execute, and manage all digital marketing strategies, including Web, SEO, SEM, email marketing, and social media.
- Develop and maintain relationships with partners, influencers, and other stakeholders.
- Monitor industry trends and stay up-to-date on new technologies and techniques.
- Create and manage demand generation budgets and forecasts.
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
- Develop a deep understanding of customers, products and the buyer's journey.
- Create personas tied to specific customer needs and preferences.
- Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
Job Requirements
- 5+ years of experience in demand generation or a related field
- Proficiency in marketing automation and CRM software
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of sales techniques and strategies
- Excellent communication and collaboration skills
- Ability to prioritize and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
- A desire to learn and grow in the demand generation field
- Bachelor's degree in marketing or related field
- Knowledge of data analysis and visualization tools is a plus
- Excellent leader, team-player and self-motivator
What CRH Offers You
- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- A diverse and inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
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