Marketing & Advertising Specialist Job Listing at Medical Mutual in OH (Job ID 2400271)

Description

The Marketing & Advertising Specialist position allows you the flexibility to work at home as long as you reside within a 50-mile radius of an OH Medical Mutual office.

Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.6 million Ohioans through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans.

Medical Mutual' s status as a mutual company means we are owned by our policyholders, not stockholders, so we don't answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us and help our members achieve their best possible health and quality of life.

Working under direct supervision, implements Medicare acquisition marketing strategies. Develops advertisements and marketing collateral to drive leads for Medicare products and help support sales team initiatives. Collaborates and coordinates with internal and external teams including creative and media agency partners, as well as in-house Design, Data Analytics and Digital Marketing teams, to develop creative assets, fulfill paid media buys and track the effectiveness of marketing campaigns.

Responsibilities

Marketing & Advertising Specialist I

·    Implements marketing strategies for consumer-facing Medicare and Individual ACA campaigns.

·    Develops and manages marketing collateral and sales materials for Medicare and Individual ACA products.

·    Works with in-house Design team and agency partners to develop creative assets, including flyers, brochures, direct mail and print ads.

·    Works closely with in-house Print Center to execute direct mail campaigns.

·    Helps fulfill Medicare media buys, including broad-reaching awareness campaigns combined with direct-response efforts.

·    Coordinates direct mail proof approval with external print vendor and develops and traffics corresponding digital assets.

·    Manages campaign landing pages, working with Digital Marketing to ensure accurate content and information.

·    Proofreads marketing collateral and advertisements to ensure accuracy.

·    Versions marketing materials to apply to various plan types or regions.

·    Assists with filing of marketing materials for government review.

·    Performs other duties as needed.

Marketing & Advertising Specialist II

·    Implements marketing strategies for consumer-facing Medicare campaigns.

·    Develops and manages marketing collateral and sales materials for Medicare products.

·    Works with in-house Design team and agency partners to develop creative assets, including direct mail and print, digital, radio and television ads targeted to a senior audience.

·    Works with agency partners to execute and optimize ongoing digital advertising campaigns.

·    Collaborates closely with external vendors to ensure timely and accurate execution of marketing campaigns across multiple channels.

·    Helps fulfill Medicare media buys, including broad-reaching awareness campaigns combined with direct-response efforts.

·    Manages campaign landing pages, working with Digital Marketing to ensure accurate content and information.

·    Coordinates with Data Analytics and agency partners to ensure proper tracking is in place for all campaigns.

·    Ensures marketing materials meet Medicare Advantage compliance standards and maintains working knowledge of Medicare Communications and Marketing Guidelines (MCMG).

·    Performs other duties as needed.

Sr. Marketing & Advertising Specialist

·    Develops and implements marketing strategies for consumer- and broker-facing Medicare campaigns.

·    Develops and manages marketing collateral and sales materials for Medicare products.

·    Works with in-house Design team and agency partners to develop creative assets, including direct mail and print, digital, radio and television ads targeted to a senior audience.

·    Works with agency partners to execute and optimize ongoing digital advertising campaigns.

·    Acts as primary liaison with external vendors to ensure timely and accurate execution of marketing campaigns across multiple channels.

·    Fulfills Medicare media buys, including broad-reaching awareness campaigns combined with direct-response efforts.

·    Manages campaign landing pages, working with Digital Marketing to ensure accurate content and information is presented.

·    Coordinates with Data Analytics and agency partners to ensure proper tracking is in place for all campaigns.

·    Plans and executes annual broker events, including coordinating with event venues, managing event budgets, ordering promotional items, and developing event marketing materials.

·    Ensures marketing materials meet Medicare Advantage compliance standards and maintains working knowledge of Medicare Communications and Marketing Guidelines (MCMG). 

·    Orients, train and assists more junior level staff.

·    Performs other duties as needed.

Qualifications

Marketing & Advertising Specialist I

Education and Experience:

·    Bachelor's degree in business, marketing, communications, or a related field.

·    Up to 1 year of marketing experience, preferably in a health plan or healthcare or financial services industries.

·    Experience with government programs (Medicare/Medicaid) preferred.

Technical Skills and Knowledge:

·    Ability to apply basic knowledge of the Company's strategic marketing and implementation plans.

·  Ability to implement print and digital advertising strategies and best practices and see them through to tactical execution.

·   Ability to apply basic knowledge of Company's products, key product benefits, target markets and available media for promotion.

·   Basic knowledge of print and multimedia research, planning, buying, scheduling, managing advertising calendars and fulfillment.

·   Basic knowledge of government programs (Medicare/Medicaid) and related marketing guidelines.

Marketing & Advertising Specialist II

Education and Experience:

·   Bachelor's degree in business, marketing, communications, or a related field.

·   3 years of progressive marketing experience, which includes writing and editing and interacting with advertising agencies and media partners, preferably in a health plan or healthcare or financial services industries.

·   Experience with government programs (Medicare/Medicaid) strongly preferred.

Technical Skills and Knowledge:

·   Ability to apply knowledge of the Company's strategic marketing and implementation plans.

·   Ability to create and implement print and digital advertising strategies and best practices and see them through to tactical execution.

·   Ability to apply knowledge of Company's products, key product benefits, target markets and available media for promotion.

·   Knowledge of print and multimedia research, planning, buying, scheduling, managing advertising calendars and fulfillment.

·   Knowledge of government programs (Medicare/Medicaid) and related marketing guidelines.

Sr. Marketing & Advertising Specialist 

Education and Experience:

·   Bachelor's degree in business, marketing, communications, or a related field.

·   5 years of progressive marketing experience, which includes writing and editing and interacting with advertising agencies and media partners, preferably in a health plan or healthcare or financial services industries.

·   Experience with government programs (Medicare/Medicaid) strongly preferred.

·   Event planning experience preferred.

Technical Skills and Knowledge:

·   Ability to apply advanced knowledge of the Company's strategic marketing and implementation plans.

·   Ability to create and implement print and digital advertising strategies and best practices and see them through to tactical execution.

·   Ability to apply advanced knowledge of Company's products, key product benefits, target markets and available media for promotion.

·   Strong knowledge of print and multimedia research, planning, buying, scheduling, managing advertising calendars and fulfillment.

·   Strong knowledge of government programs (Medicare/Medicaid) and related marketing guidelines.

Medical Mutual is looking to grow our team! We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:

A Great Place to Work:

• We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset.
• Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available. Enjoy the use of weights, cardio machines, locker rooms, classes and more.
• On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters.
• Discounts at many places in and around town, just for being a Medical Mutual team member.
• The opportunity to earn cash rewards for shopping with our customers.
• Business casual attire, including jeans.

Excellent Benefits and Compensation:

• Employee bonus program.
• 401(k) with company match up to 4% and an additional company contribution.
• Health Savings Account with a company matching contribution.
• Excellent medical, dental, vision, life and disability insurance — insurance is what we do best, and we make affordable coverage for our team a priority.
• Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits.
• Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time.
• After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption.

An Investment in You:

• Career development programs and classes.
• Mentoring and coaching to help you advance in your career.
• Tuition reimbursement up to $5,250 per year, the IRS maximum.
• Diverse, inclusive and welcoming culture with Business Resource Groups.

About Medical Mutual:

Medical Mutual's status as a mutual company means we are owned by our policyholders, not stockholders, so we don't answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us.

There's a good chance you already know many of our Medical Mutual customers. As the official insurer of everything you love, we are trusted by businesses and nonprofit organizations throughout Ohio to provide high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans. Our plans provide peace of mind to more than 1.2 million Ohioans.

We're not just one of the largest health insurance companies based in Ohio, we're also the longest running. Founded in 1934, we're proud of our rich history with the communities where we live and work.

At Medical Mutual and its family of companies we celebrate differences and are mutually invested in our employees and our community. We are proud to be an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, or disability status.

We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.