Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Senior Specialist Marketing Services, Advisors Client Services OverviewOur Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.
Mastercard Data & Services provides cutting-edge data analysis and services to Fortune 500s, governments, and nonprofits to make multimillion-dollar business decisions and grow their organizations. Our Advisors Client Services team combines traditional management consulting with Mastercard's rich data assets and in-house technologies to provide our clients with powerful strategic insights and recommendations. Mastercard Advisors work with a diverse global customer base across industries, from banking and payments to retail and finance.
The Advisors Client Services group has five specializations: Performance Analytics, Strategy & Transformation, Business Experimentation, Marketing and Project Management. Our Marketing consultants develop strategies and support implementation of marketing activities and engagements; evaluating and monitoring results and KPIs to drive performance. You will provide deep direct marketing expertise across channels, leveraging customer, behavioral and transactional data, defining tangible results to both the client and Mastercard.
Client Impact
• Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements
• Contribute to the development of marketing strategies and campaigns for large regional and global clients by working with technology and data
• Manage working relationship with client managers, and act as trusted and reliable partner
Team Collaboration & Culture
• Develop sound business recommendations and deliver effective client presentations
• Plan, organize and structure own work and that of junior project delivery consultants to generate marketing strategies and insights, and prepare presentations
• Lead team and external meetings, and lead or co-lead project management
• Collaborate with internal Mastercard stakeholders including Product and Business Development to build the firm's intellectual capital and solution development, Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
Qualifications
Basic qualifications
• Undergraduate degree with work experience on marketing and campaign projects, focused on one or more of the following fields:
o Marketing content, digital and social media campaigns
o Digital Customer Experience
o Digital Marketing
o Digital and social media campaigns and end-to-end product launch
o Digital Customer Experience
o End-to-end product launch
o Ad-tech and mar-tech ecosystems
o Offline marketing activities/campaigns
o Media management and planning
o Direct response marketing focus
• Experience managing tasks or workstreams in a collaborative team environment with third parties
• Experience managing clients or internal stakeholders, and vendors
• Advanced Word, Excel, and PowerPoint skills
• Able to perform multiple tasks and with multiple clients in a fast-paced, deadline-driven environment
• Able to communicate effectively in English and the local office language
• Eligible to work in the country where they are applying and for travel visas as required by travel needs
Preferred qualifications
• Additional marketing experience in one or more of the following fields:
o Marketing and campaign experience from agency environment
o Search Engine Optimization and Search Engine Marketing
o Data visualization tools (e.g., Tableau, Power BI)
o Video making (e.g., scripting, storyboard and content, mostly done by the vendor)
o Marketing content
o Usability labs and experience research
o Print Production Management
o Global Supply Chain Management (GSM), including sourcing new suppliers and assessing third party production vendors
o Staff training and engagement, and sales support
• Experience managing tasks or workstreams in a collaborative team environment with third parties
• Experience coaching junior delivery consultants
• Relevant industry expertise and/or experience in product, sales, or marketing technology
• MBA or master's degree with specialization in marketing or digital (not required)
• Experience developing and implementing solutions and measuring impact on clients' business
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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