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Company: Mastercard
Location: BG, Serbia
Career Level: Associate
Industries: Banking, Insurance, Financial Services

Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Consultant, Marketing Services (Serbian and English speaking) Consultant, Marketing Services (Advisors Consulting Services)

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.

Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Positions for different specializations and levels are available in separate job postings.

Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard

Roles and Responsibilities

Client Impact

• Provide creative input and support marketing services deliverables and workstreams
• Contribute to the development of marketing strategies and activities for local, regional and global clients by working with technology and data
• Collaborate with Mastercard teams to understand clients' needs, agenda, and objectives
• Develop working relationship with client marketing associates/managers, and act as trusted and reliable partner

Team Collaboration & Culture

• Collaborate with senior project delivery marketing services consultants to identify key findings, prepare effective presentations, and deliver recommendations to clients
• Take charge of smaller client projects or workstreams, collaborating to conceptualize and execute impactful campaigns
• Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
• End-to-end support of Marketing Services projects focusing on financial performance and impact
• Ensure operational project execution within agreed milestones and budget
• Manage creative development and media planning, meeting high-quality standards aligned with client needs
• Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools
• Receive mentorship from marketing services leaders for professional growth and development

Qualifications

We are looking for a talented marketer with foundational marketing experience and a strong appetite for growth. The team member will support marketing initiatives for our clients in Bosnia and Herzegovina, Montenegro and Serbia (and beyond!). This role is suited for professionals with 3 - 5 years of hands-on experience who are eager to deepen their expertise in marketing and the payments industry and further build their skills.

Basic qualifications
• Undergraduate degree with work experience on one or more of the following fields: integrated marketing with a strong focus on data-driven implementation, offline marketing activities/campaigns, marketing content, digital marketing and/or social media campaigns, digital customer experience, media management and planning as well as digital marketing planning.
• Previous experience in banking/payments industry and/or experience working in an advertising agency with clients from the banking/payments industry is a plus
• Relevant teamwork, client, internal stakeholder and/or vendor management experience
• Project Execution: support of planning and execution of marketing strategies and campaigns across key marketing channels to drive impactful outcomes
• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients
• Innovation: Show the ability to ideate, manage, and roll out complex and competitive marketing initiatives
• Ability to communicate effectively in Serbian and English
• Eligibility to work in Serbia, as well as apply for travel visas as required by travel needs

Preferred qualifications
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Experience managing tasks or workstreams in a collaborative team environment with third parties
• Ability to identify problems, brainstorm and analyze answers, and implement the best solutions

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.




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