Marketing Operations Transformation Lead Job Listing at Kelly Services in Atlanta, GA (Job ID US3602529_BH9972125)

Description

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As a Marketing Operations Transformation Lead, you'll help optimize Nasdaq's Marketing Automation Platform (Marketo) tech stack to help streamline form, program, and campaign set ups and remove technical debt throughout the platform. You'll work closely with Growth, Go-To-Market, and Product Marketing teams to…

• Conduct a wholistic end-to-end audit of the current set up in Marketo, take inventory of what could be improved and bring findings and optimization proposals to the Manager of Performance Marketing.
• Redesign Campaign and Program Hierarchy: Create a new child/parent campaign hierarchy to streamline reporting efforts, ensure all campaigns are properly synced to Salesforce.
• Take Inventory of all Forms and Landing Pages: Identify any data leaks in the process, clean up all form components and provide recommendations on best practices for high-traffic MQL channels.
• Document all proposed processes: Help build a Marketing playbook for colleagues to reference and streamline processes across 5 distinct lines of business.
• Explore Emerging Tech: Research and support preparation strategies for new tools like Customer Data Platforms (CDPs) and AI-powered marketing solutions, in alignment with enterprise GTM governance.

 

What You Bring

• 7+ years of experience in Marketing Operations/Automation.
• Deep expertise in Marketo, with the ability to turn the current instance upside-down to transform current set up.
• Expertise of the full Sales funnel, with an emphasis on Lead management best practices and operations.
• Understanding of the Marketo to Salesforce integration, and how data passes back and forth across both platforms.
• Strong organizational skills, attention to detail, and a proactive mindset.
• Ability to collaborate across global teams and time zones with clear communication and problem-solving skills.
• Passion for building systems that connect data, tools, and teams to drive revenue.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Find what's next with Kelly®.

As a worker today, it's up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find what's next is what we're all about. We know what's going on in the evolving world of work—just ask the 440,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.

About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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