Description
Ingram Content Group (ICG)is hiring for a Consumer Marketing Technology Manager to contribute to our Consumer Marketing team in LaVergne, TN just outside Nashville.
As a critical member of Ingram's Consumer Marketing division, the Consumer Marketing Technology Manager will support the Consumer Marketing business' email and data operations through marketing automation platforms including Salesforce's Marketing Cloud, and where relevant, Interaction Studio. Working within an entrepreneurial team, the Technology Manager will execute digital marketing and personalization campaigns for the Consumer Marketing business to meet business goals for growth and audience engagement. This person will oversee the day-to-day operations of marketing technology including creating HTML and template-based emails, deploying audiences to activation channels, creating journeys, and analyzing results. The Technology Manager will manage audience segmentation and activation strategies across email, advertising and web channels.
Do you have experience working with publishers? Have a passion for helping publishers be successful?
At Ingram, our publisher-facing business offers more than just traditional wholesale services. It offers fully integrated and relevant solutions for client publishers. Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram's business helps publishers discover more ways to sell content in markets across the globe. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business.
The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can't wait to meet you!
Required Qualifications:
- Bachelor's degree in Marketing or related field
- 4 years of experience in marketing operations, data, or systems integrations to include 1 year of experience directly managing email marketing automation
Key Responsibilities:
- Manages and executes deployment of email communications to Ingram's consumer audiences using Salesforce Marketing Cloud
- Leads the strategy and creation of marketing automation journeys across Ingram's consumer marketing
- Partners with brand managers to manage the email marketing calendar and ensure email communications are set up, proofed and completed accurately and on schedule
- Supports the execution of the data segmentation strategy, ensuring data is recording in relevant systems accurately and segments are built to meet the needs of the consumers and the business
- Monitors analytics and best practices to create engaging emails that convert, using A/B or multivariate testing when appropriate
- Monitors sender reputation through email analytics and sender reputation software products to ensure list quality and deliverability
- Acts as subject matter expert, advising the team and key stakeholders on best practices; guides the team to leverage its marketing technology stack to streamline automations and deliver results.
- This list is not exhaustive
Additional Information
Perks/Benefits:
- A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
- Wellness program with access to onsite gym and basketball court for associates
- Avid reader?
- Numerous opportunities to engage with books and authors
- Free card registration at the Nashville Public Library
- Encouraged continued education with our tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
- Take breaks or brainstorm in our game room with ping pong & foosball
- Casual Dress Code
The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram's services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
- EEO/AA Employer/Vet/Disabled
- We participate in EVerify.
- EEO Poster in English
- EEO Poster in Spanish
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