Description
Position Overview:
We are looking for a Growth Marketing Specialist (GMS) to join our team. As GMS you will be primarily responsible for supporting the execution of strategies to increase a company's user base, revenue, and brand presence. You will use a combination of marketing channels and tactics, focusing on data-driven decision-making and experimentation.
Essential Duties & Responsibilities include, but are not limited to, the following:
• Assist with developing and implementing growth marketing campaigns: This includes content marketing, social media marketing, and paid advertising.
• Manage the company's customer acquisition funnel: Manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling.
• Analyze campaign data and assist with identifying trends: Implement changes to improve performance and ensure maximum return on investment.
• Work cross-functionally with other teams: Work with sales leadership, design, and marketing teams to align marketing efforts with overall business objectives, and content strategies.
• Stay updated with the latest trends- Keep abreast of the latest digital marketing trends and explore new channels for user acquisition and growth.
• Monitor and improve live campaigns: They analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
• Work with the marketing group and partner with the Chief Marketing Officer and Brand Director on optimizing content strategy and planning.
• Manage the marketing funnel: Responsible for finding and addressing issues in the marketing funnel to prevent and reduce customer churn.
• Work cross-functionally with sales leaders, design, and marketing teams: Support in the design and implement data-driven growth initiatives.
• Monitor and manage social media and web analytics: Develop insightful reports for teams and superiors.
• Leverage analytic tools during market research.
• Other duties as assigned.
Knowledge and Skills:
• Analytical and Data-Driven Mindset: Involves using analytics tools, interpreting large data sets, and conducting A/B testing to inform growth strategies.
• Creative and Experimental Approach: Must be able to brainstorm innovative campaigns, experiment with new growth tactics, and think outside the box to differentiate their brand.
Technical Proficiency:
The GMS should be familiar with marketing automation software, SEO, social media algorithms, and the digital advertising landscape.
Qualification
A degree in marketing, business, or a related field.
Experience in marketing analytics and campaign management.
2-3 years' experience in marketing.
Location:
• Candidate must be located within the Atlanta metro region.
• Hybrid: 3 days in office
WHY JOIN US?
- 15th Largest Broker in US
- Voted " Best Place to Work" in the Insurance Industry
- Awesome Benefits: 401K matching, Generous Time Off Policy, Flexible Work Options, Medical, Dental, Vision, Pet Insurance, Cancer Insurance, Wellness Programs, Employee Award Programs (Trips!).
EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients.
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