Description
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. As the Performance Marketing Senior Analyst, you'll be part of the team focused on driving Omnichannel growth at CVS and connected digital experiences online to store. The Senior Analyst will play a critical role in leading the marketing efforts and working cross-functionally to help ensure larger marketing strategies deliver the necessary business and consumer outcomes on-time, on-budget, and on-strategy. A key responsibility is the development of marketing solutions across performance media channels including affiliate, mass media/content, influencer, and emerging channels to acquire new customers and increase engagement with current customers. This role will report to the Senior Marketing Manager of Digital Performance Partnerships and will work closely with many cross-functional partners including agency partners, marketing, digital, merchandising, loyalty & personalization, creative, finance, legal, etc. *Duties & Responsibilities* * Ownership and end-to-end accountability for large scale projects from initiation through execution – stakeholder alignment, brief internal & external creative agency partners, creative approval, and implementation * Plan and oversee execution of key marketing tactics, including the quarterly development of creative assets, and hand off to appropriate parties ahead of deadlines * Provide reporting on marketing campaign projections, results while in-market, and at campaign close using data from agency partners as well as internal sources (Adobe analytics) * Leverage analytics to forecast and measure marketing channel performance, inform channel trends, and utilize data to assist Senior Manager with end of month reporting needs * Grow your marketing skills by supporting Senior Marketing Manager on larger, more complex projects to ensure successful delivery and results * Manage relationships with external agencies, vendors, and partners to drive successful campaign execution and performance * Export and prioritize featured promo details to our marketing agency on a weekly basis by pulling from the merchandising system * Maintain up to date inventory on shared drive of all creative files, reporting, and campaign documents as they relate to our marketing channels * Conduct competitive analysis to identify strengths, weaknesses, and opportunities for CVS * Proactively self-educate around retail and marketing industry trends to identify best practice new opportunities for CVS *Required Qualifications:* * 4+ years of marketing or advertising experience with a focus on retail and digital marketing channels * 1+ years of performance marketing focus (affiliate preferred) *Preferred Qualifications:* * Experience in Ecommerce/Digital – with a focus on affiliate marketing, paid search, social, content marketing etc. * Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously * Experience with Adobe analytics preferred * Enjoys managing projects in an environment where priorities can change quickly * A thirst for data driven Marketing – where data, technology, and creativity meet * Communicate effectively at all levels, across departments, and with Business Partners * Possess the ability to adjust interaction and communications styles for different audiences and situations * Consistently demonstrates professionalism, reliability, accountability, and flexibility, in working with others *Education:* * Bachelors in marketing, communication or liberals arts or equivalent experience *Business Overview* At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. *Pay Range* The typical pay range for this role is: $43,700.00 - $107,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit [jobs.CVSHealth.com/benefits](https://jobs.cvshealth.com/benefits) We anticipate the application window for this opening will close on: 03/27/2024CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work. CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [ColleagueRelations@CVSHealth.com](mailto:ColleagueRelations@CVSHealth.com) If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.
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