Digital Marketing Specialist Job Listing at CRMC in Crosby, MN (Job ID 117072)

Description

Drive business growth with data-driven digital marketing strategies across paid media, SEO, and content optimization Join Our Team at Cuyuna Regional Medical Center

At Cuyuna Regional Medical Center (CRMC), we're more than just a healthcare organization - we're a community dedicated to making a meaningful impact. For more than 60 years, we've been providing compassionate, high-quality care in the Greater Brainerd Lakes Area and beyond. Our team is driven by a shared commitment to excellence, innovation, and putting people first - both our patients and our employees. Whether you're on the front lines of patient care or supporting operations behind the scenes, you'll find a culture of collaboration, growth, and respect. If you're looking for a career where your work truly matters, we invite you to join us at CRMC and be part of something bigger.

A Day in the Life of a Digital Marketing Specialist

You will develop and manage paid digital campaigns across search, display, and video to maximize ROI and engagement. Analyzing performance data, you'll optimize ad strategies, improve keyword targeting, and refine SEO efforts. Collaboration with cross-functional teams will be key to creating high-impact marketing initiatives. You'll also manage social media, email marketing, and website content to enhance brand visibility. Staying ahead of digital trends, you'll continuously test and refine strategies to drive growth.

About the Public Relations Department: Telling Our Story, Building Our Brand

The amazingly talented Public Relations & Marketing team at CRMC ensures that our organization's mission, values, and exceptional care are known throughout the community. From branding and advertising to media relations and patient engagement, this team works to connect patients, providers, and the public with the services and expertise CRMC has to offer. Whether developing strategic campaigns, managing digital content, or coordinating community outreach efforts, PR & Marketing is at the forefront of shaping CRMC's reputation and ensuring that people turn to us for trusted, high-quality healthcare.

Qualifications

Ideal Candidate (What will make you a great fit!)

• SEO/SEM expertise
• Strong analytical mindset
• Creative problem-solver
• Collaborative team player
• Results-driven strategist
• Adaptable to industry trends

Education and Experience Required

• B.A./B.S. degree in Marketing, Communications, or a related field
• 3-6 years of professional experience in digital marketing
• Proficiency in Google Ads, Google Analytics, and SEO/SEM strategies

Preferred

• Experience with email marketing platforms and campaign management.
• Familiarity with content layout, user experience, and web design principles.
• Proficient in Adobe Creative Suite
• Passionate about staying current with the latest paid digital trends and SEO best practices.
• Experience working with content management systems (Wordpress)
• Strong analytical skills with the ability to measure and report on KPIs, developing data-driven strategies.

 Apply on company website