Social Media Coordinator Job Listing at City of Edmonton in Edmonton, AB (Job ID 52880)

Description

Are you a creative communicator with a passion for social media and a strategic mindset? The City of Edmonton is seeking a Social Media Coordinator to join the Chief Communications Office. In this role, you'll support the development and execution of engaging, concise and trend-aware content, adapting tone across platforms while helping to advance municipal communications goals. You'll help shape the City's voice on social channels, support in guiding and executing social media plans and contribute fresh ideas, all while building your expertise within a supportive public-sector environment.

What You Will Do:

• Support the implementations of City's social media corporate strategy for the best use of public social media channels to achieve communications and other business goals
• Help balance community engagement and civic responsibility, learning to identify when content should spark interaction versus when it should convey clear, public-serving information
• Assist in ensuring social media messages and tactics align with brand standards, visual guidelines and evolving best practices
• Contribute to the City's social media presence through brainstorming, drafting content and monitoring audience engagement
• Aid in crafting editorial approaches by developing compelling, human‑centric narratives that reflect brand voice and resonate with Edmontonians
• Monitor emerging trends and recommend content opportunities that tie into ongoing initiatives or campaigns
• Collaborate with brand, story and social teams to contribute to creative and impactful communications strategies
• Help maintain and refine the City's Social Media Standards, tools and resources to keep communications staff up to date with platform changes and best practices
• Support senior staff by preparing draft guidance or advisory input for social media–heavy projects
• Assist in triaging, flagging and proposing responses to social media comments, under the review of senior team members
• Monitor social channels for emerging issues and recommend response strategies for senior review
• Track the performance of social media campaigns through basic data collection and summarize insights to guide future efforts
• Help compile monthly or annual social media statistics and analysis for reporting purposes
• Support initiatives tied to the City Plan and municipal priorities through coordinated social media efforts
• ​​Stay informed about relevant political, economic, digital, and socio-cultural trends, including new technologies, tools, platform updates and regulatory changes.
• Provide strategic insights to adapt to evolving digital landscapes, ensuring content remains relevant and aligned with best practices