Description
LEAD COPYWRITER
WHAT IS THE OPPORTUNITY? The Lead Copywriter will manage a copy team consisting of professional writers and editors who strategically develop, plan and execute messaging for bank marketing materials that include, but are not limited to: sales collateral, in-branch merchandising, CNB.com website, advertising, direct and email marketing, social media posts and operational client communications. This individual will supervise colleagues who are responsible for analyzing, creating and producing high quality, business relevant, creative copy treatments for City National's various marketing channels including: direct response, email, advertising, collateral, website, social media and events. The Lead Copywriter will also be responsible for maintaining and updating the City National Writing Style Guide, CNB.com on-page content and strategy, and overseeing the voice and tone guidelines within the CNB Brand Book. The ideal candidate will be comfortable presenting copy and concepts to clients and delivering ideas that are fresh, strategic and always on brand. Responsible for developing copy for a wide range of B2B and B2C marketing deliverables through the customer lifecycle.The Lead Copywriter will play a key role in establishing and enforcing the editorial voice and tone for City National's integrated marketing efforts, conveying a consistent and cohesive brand message across all marketing channels. This individual will conduct periodic messaging architecture sessions to determine ideal messages for various products, services, lines of business and campaigns. The Lead Copywriter will supervise and mentor a team of in-house writers and identify and manage external third-party writers and editors.The Lead Copywriter will have perfection as a goal – in structure, grammar, spelling, tone and factual accuracy – and will collaborate with Marketing team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget.
What you will do
- Take strategic and tactical input from marketing channel experts, project managers, creative director and clients; understand the goals, strategy, audience, offers, terms and conditions, product/service details and specifications of a given project.
- Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
- Develop appropriate, effective messaging for individual campaigns, lines of business and products within the bank.
- Lead copy team in conducting message architecture sessions and presenting concepts and creative work to clients.
- Manage and train junior writers and integrate their efforts efficiently with external vendors to complete high-quality copy jobs in a timely manner.
- Edit, proofread and provide feedback on project deliverables.
- Receive revisions, corrections and suggestions from channel experts, project managers, creative, proofreading and clients; integrate such input appropriately into finished product.
- Work closely with creative, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
- Develop and maintain the bank's editorial voice guidelines and Writing Style Guide.
- Write and edit marketing content and communications in support of the bank's marketing strategies, including thought leadership, web, direct response, e-mails, landing pages, collateral and event materials.
Must-Have*
- Bachelor's Degree or equivalent
- Minimum 5 years of experience writing for content marketing, direct response, digital and lead generation purposes
- Minimum 7 years of writing experience in marketing and/or agency environment
Skills and Knowledge
- Experience with creative copywriting in financial or other highly regulated industries preferred
- Strong management and leadership skills to lead a team of copywriters within the larger Marketing organization
- Experience in a variety of marketing channels is a plus
- Experience working in an environment with multiple stakeholders
- Strong organization skills, strong multi-tasking and self-management
- Ability to both work autonomously and collaboratively as part of a team
- Must be highly organized and detail oriented
- Must be able to take constructive criticism with ease and grace
- Must be an effective written and verbal communicator
- Must be a logical, yet creative thinker who is an enthusiastic problem solver
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks.
INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.'
ABOUT CITY NATIONAL We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America's leading diversified financial services companies.
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