Director, Digital Merchandise Programs Job Listing at Circle K in Charlotte, NC (Job ID R401356)

Description

Who We Are

At Circle K, our mission is simple: we want to make journeys easier and more enjoyable for our customers. We make everyday moments brighter by delivering thoughtful lifts along the way. We make journeys easier by offering fast and friendly service. We get the on-the-go lifestyle – that's why we take extra steps to brighten peoples' days and make quick stops easier. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world's leading convenience and fuel retail businesses. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey's going, we can help you get there.  

Job Summary:

Proactively leads loyalty and digital program sales and partnership functions for the United States; frames and articulates strategic loyalty and digital priorities, including engagement metrics, retention targets, digital promotional activities, loyalty program mechanics, and both near and long-term growth ambitions. Creates and delivers an executable loyalty and digital partner strategy, including operational processes, KPIs, and other key metrics relevant to the organization's broader digital merchandise ambitions. Acts as a key advocate and subject matter expert for the overall loyalty and digital value proposition.

Essential Functions:

• Defines the role and strategy for loyalty and digital program sales, within the context of the overall merchandise category plan, organizational objectives, and related dependencies such as competitive landscape, industry trends, and consumer behavior.

• Translates loyalty and digital strategy into actionable frameworks for customer engagement, loyalty program structures, and digital promotional architectures, ensuring alignment with the broader business goals.

• Secures digital investments from key merchandise supplier partners; builds and packages programming bundles; actively refines investment thresholds based on campaign results, use cases, business needs, and performance insights.

• Utilizes a variety of data sources, including customer data, market research, internal/external insights, and digital analytics to inform and shape optimization efforts across multiple decision sets – namely, customer experience, loyalty program effectiveness, customer retention, frequency, and basket size

• Collaborates with cross-functional teams to develop and implement loyalty program promotions and digital marketing campaigns, ensuring alignment with the overall business strategy.

• Works with regional leaders to align digital promotional activities and loyalty program mechanics across different business units.

• Collaborates with Loyalty, Technology and Data & Analytics teams to ensure loyalty and digital strategy leverages data-driven insights for maximum effectiveness.

• Builds multi-year business planning activities with suppliers, in partnership with internal procurement resources as well as other key stakeholders; scales and delivers against joint business planning commitments, including product exclusives, external partnerships, and related programming.  

• Acts as key point of contact (Merchandise Vendor Manager) for loyalty & digital assets

• Provides ongoing support, counsel, and guidance for a variety of stakeholders, at the country, regional and local level, members of both regional and business unit-level merchandising teams, and other senior leaders. 

• Demonstrates strategic leadership to inspire and mobilize teams to embrace and drive change; effectively engages with a diverse range of stakeholders, both internal and external; contributes to innovation and creativity, with an eye toward differentiation.

• Fosters an environment that welcomes change, promotes high levels of ingenuity and creative thinking, risk tolerance, and collaboration, while also growing revenue and margin.

Qualifications:

Bachelor's degree in marketing, finance, or business management; MBA preferred. Other combinations of related experience (ex: product development, retail account management) and education may be considered.

Five to 10 years of experience in loyalty program management, digital marketing, digital asset management, or related B2C disciplines, preferably within a high-growth omni-channel retailer, e-commerce platform, or traditional brick & mortar retailer; including a minimum of seven years of management responsibility.

Must have prior P&L ownership of at least $100 million in annual sales or account value.

Strong financial acumen and analytical skills required.

Must be able to work independently or collaboratively, in a fast paced, frequently changing business environment.

Advanced MS Excel & PPT skills required.

May require up to 15% travel.

Valid driver's license required.

What's in it for you!

Our job openings in stores and offices allow you to grow quickly within a global company, while benefiting from a dynamic work environment that puts people first. Wherever you are in your journey, we have a place for you.  Here are some of the attractive benefits we offer:

• Competitive Salary plus annual bonus eligibility
• Complete benefits packages (medical, dental, 401k, employee stock plan, etc.).
• People Perks which allows for great discounts on food and fuel.
• Vacation / PTO time
• Work in a collaborative, dynamic and high performing team.
• Work for a leading, innovative, and growing company in convenience stores operations.
• Fortune 500 company and a 2-time Gallup Exceptional Workplace Award Winner.
• Tuition reimbursement of $5,000 per year.
• Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND /OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE:  This Job Description may change periodically as required by business necessity, with or without advance notice to employees.

#LI-WW2

 

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company's Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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