Description
"At BMC trust is not just a word - it's a way of life!"
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud! We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! BMC's dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC's vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC's employees and customers. Join us as a 6sense Marketing Campaign Strategist!
As the 6sense Marketing Campaign Strategist for BMC, you will be responsible for leveraging the 6sense platform to design and execute targeted, account-based marketing (ABM) campaigns, utilize data-driven insights to identify high-value accounts, personalize messaging, and optimize engagement across multiple channels, with the primary goal of driving qualified leads, pipeline, and revenue for a B2B SaaS company. Here is how, through this exciting role, YOU will contribute to BMC's and your own success:
- Leverage a thorough understanding of 6sense features, including intent data, account scoring, and campaign orchestration to create and deliver successful global campaigns as well as acting as a trusted advisor to the wider marketing organization for their use of 6sense.
- Use 6sense's AI capabilities to identify key target accounts, including decision-makers and influencers, based on buying intent data and firmographic information.
- Create personalized, multi-channel marketing campaigns tailored to specific accounts, leveraging email, website content, social media, paid advertising, and other channels.
- Collaborate with content teams to develop relevant and engaging content that resonates with target accounts at different buying stages.
- Segment accounts based on demographics, buying behavior, and intent signals to deliver highly customized messaging.
- Monitor campaign performance, analyze data, and make adjustments to maximize ROI and achieve desired results.
- Track campaign metrics, generate reports, and provide actionable insights to stakeholders on campaign effectiveness.
- You hold a Bachelor's degree in Marketing, Business or related field; MBA a plus.
- You have 5+ years of direct hands-on 6sense experience in building successful account-based campaigns and strategies, optimizing performance, and creating detailed reports and analysis.
- You can analyze large datasets, extract key insights, and translate data into actionable campaign strategies.
- You are familiar with marketing automation platforms (e.g., Eloqua, Salesforce Marketing Cloud, Marketo) to manage campaign workflows.
Our commitment to you!
BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, you are unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.Looking for more details about our benefits? You can also learn all about them by clicking on the following link: https://guide.mybmcbenefits.com/
The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.
The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.
At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $108,525 - $180,875
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