Description
Summary of Job Scope and Expectations:
The PR & Communications Representative provides project management and administrative support to Brand PR & Corporate Communications function in the Panda In-House Agency (PIHA) which is comprised of Creative Services, PR & Communications and Digital Business functions within Marketing. This position is responsible for supporting day-to-day internal communications (40%) and external communications (60%) initiatives and serves as the liaison between cross-functional partners (Brand, PD, legal, HR, etc.) and the PR & Communications team.
Essential Functions:
The essential functions in this job description are not all-inclusive of this job's duties and responsibilities. Reliable and dependable attendance is required.
Descriptions:
• Provides project management and administrative support to the PR & Communications Team within Marketing, including budget, schedule coordination, meeting agendas, process trackers
• Implements PR Influencer earned and paid programs to support LTO launches, heartbeat campaign and core dishes from beginning to end
• Serves as a liaison between cross-functional partners and tracks projects timelines/deadlines to ensure PR projects and promotional projects are executed on budget and on time.
• Tracks PR budget for monthly reporting and quarterly process and invoicing process with PIHA Coordinator
• Assists with implementation of PR programs from start to finish, including but not limited to editing and writing press materials/company materials, coordinating mailers and food drops, and providing outreach to influencer/media
• Supports Associate Communications and HR Communications Program coordination and execution
• Performs special projects as requested
#LI-ZP1
JOB REQUIREMENTS:
• Bachelor's degree in Marketing, PR, Communications, or related field required
• Minimum three years of PR and/or Corporate communications, preferably in a retail/hospitality environment
• Successful completion of annual store training
KNOWLEDGE, SKILLS, AND ABILITIES:
• Ability to demonstrate and teach Panda's Mission, Values, and Culture
• Knowledge of standard social media terminology, strategies, tactics, and tools
• Knowledge of public and media relations process and procedures
• Knowledge of industry trends
• Knowledge of the company
• Computer/technology skills and proficient in Microsoft Office Suite, social media platforms, and internet research
• Basic graphic design and production skills preferred
• Customer service and interpersonal skills
• Basic relationship building skills applied internally and externally
• Basic project management and time management skills
• Communication (oral and written) and listening skills
• Ability to follow directions and pay attention to details
• Ability to identify problems and issues
• Ability to be meet deadlines and multi-task in a fast paced, high-volume environment
• Ability to solve basic problems independently
• Ability to work positively with Operations and other departments (“win/win”)
• Ability to talk and share before a group
• Ability to embrace change and continuous learning
COMPETENCIES:
The following are Panda Leadership Competencies for Professional:
• Listening
• Peer Relationships
• Functional/Technical Skills
• Business Acumen
• Comfort around higher management
• Planning
• Self Knowledge
• Customer focus
• Integrity and trust
SUCCESS MEASURES:
• Contribute to building and sustaining the Panda Mission and Culture
• Projects are on time and within budget
• Effective liaison and coordination across PIHA and with cross functional partners
• Positive feedback from internal clients, Operations and vendor partners
• Consistent, timely and positive messaging about Panda and its products and promotions to key audiences
• Effectively represent the company in key community and business organizations and events
• Effective participation in special projects
CAREER PROGRESSION:
The following job titles or job categories are examples of potential career opportunities and are not intended as a guarantee of promotion. These career paths can change at any time.
• Associate Manager, Marketing or PR & Communications
WORK ENVIRONMENT:
Office conditions; flexible hours to accommodate community and industry events
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