Description
SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare organizations, from the world's largest institutions to local firms, manage and account for their investments using SS&C's products and services.
Job Description
Senior Media Planner
Location: Boston, MA, NYC, or Remote
Get To Know The Team:
The SS&C global marketing and communications team is a smart, creative and optimistic crew who believe that hard work, collaboration and constant communication are the way to achieve great innovation and greater results. We believe in exploration and experimentation and stretch the limits of marketing execution at every opportunity. We're a diverse bunch located in the world's financial capitals, from New York and London to Singapore and Tokyo.
Why You Will Love It Here!
Flexibility: Hybrid Work Model & a Business Casual Dress Code, including jeans
Your Future: 401k Matching Program, Professional Development Reimbursement
Work/Life Balance: Flexible Personal/Vacation Time Off, Sick Leave, Paid Holidays
Your Wellbeing: Medical, Dental, Vision, Employee Assistance Program, Parental Leave
Diversity & Inclusion: Committed to Welcoming, Celebrating and Thriving on Diversity
Training: Hands-On, Team-Customized, including SS&C University
Extra Perks: Discounts on fitness clubs, travel and more!
What You Will Get To Do:
Collaborate with growth marketers and our media agency of record to develop media strategies that support our marketing programs and drive measurable performance.
Act as a digital media subject matter expert and help influence campaign design and execution to drive continual optimization.
Partner with the content team and agency on media performance to advise and conceive of creative ways media formats to help improve CTRs and conversions.
Maintain global 3rd Party Media list for all business segments.
Optimize performance around creative, media and landing page performance and present observations from reports, including recommendations to increase performance and reduce acquisition costs.
Develop a testing schedule and work with the agency to execute experiments on ads and landing pages and report on insights. Test, iterate, learning, apply insights.
Effectively manage multiple digital campaigns and growth marketers, determining KPI's and benchmarks.
Manage the delivery of creative assets, offers and QA the flow of data to ensure accurate tracking/analysis, optimization, performance and reporting of digital campaigns and key metrics.
Collect and maintain updated Target Account Lists from multiple business segments to be leveraged through multiple paid media tactics.
Maintain suppression lists and competitor lists for each business segment.
Build, foster and nurture strong, lasting relationships with both agency and internal teams.
Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape.
Set up and maintain dashboards to show live campaign results and analytics to stakeholders.
What You Will Bring:
4+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.
Experience working within an enterprise organization in a media planning/buying capacity.
Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms.
Strong budget management skills experience managing budgets and determining the best use of funds to meet specific goals.
Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations.
Thank you for your interest in SS&C! To further explore this opportunity, please apply through our careers page on the corporate website at www.ssctech.com/careers.
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Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. SS&C offers excellent benefits including health, dental, 401k plan, tuition and professional development reimbursement plan. SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.
Salary is determined by various factors including, but not limited to, relevant work experience, job related knowledge, skills, abilities, business needs, and geographic regions. NY: Salary range for the position: $85,000 USD to $115,000 USD.Apply on company website
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