Assistant Director, Marketing Analytics-Nurture Job Listing at DriveTime in Tempe, AZ (Job ID R13257)

Description

What's Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!

That's Nice, But What's the Job?

In short, we're looking for an Assistant Director of Marketing Analytics – Nurture to lead our efforts in optimizing lead-to-sale conversion through customer communications. This role will focus on analyzing and improving performance across email, SMS, outbound calls, and retail sales interactions. 

You'll be responsible for developing and executing measurement strategies that connect CRM and marketing data to drive conversion and customer engagement. You'll lead a team of analysts and collaborate with marketing strategists, sales leaders, and BI teams to deliver insights and drive performance. 

In long, the Assistant Director of Marketing Analytics is responsible for: 

• Redesigning customer communications across email, phone, SMS, and retail sales to improve engagement and conversion. 

• Leading A/B testing initiatives to evaluate and optimize customer communication strategies. 

• Measuring conversion performance across email, SMS, outbound calls, and retail sales. 

• Collaborating with marketing, sales, and support teams to optimize customer journeys. 

• Managing and mentoring a team of analysts focused on nurture analytics. 

• Serving as a thought leader in nurture analytics and measurement strategy. 

So What Kind of Folks Are We Looking for  

• Email, Call Center, and Retail Analytics Expertise. You've worked with data from multiple customer touchpoints and know how to turn it into actionable insights. 

• Killer analytical and reporting abilities.  You can analyze complex data and communicate findings clearly. 

• Management material.  We are looking for someone that can lead, manage and grow within our organization. 

• Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management. 

• Operate autonomously.  This isn't a “hold your hand” kind of role.  We give you autonomy to be creative in your space and do your thing.  We need an individual that is self-motivated to get the work done and get the work done well. 

• Fantastic problem solver.  Your job is not only to find the problem, but more importantly, find the solution. 

• Rebel with a cause.  You are always looking beyond the obvious for continuous improvement. 

The Specifics. 

• 5+ years' experience in a highly analytical role 

• 1+ years' experience managing or mentoring analysts 

• Bachelor's degree in Finance, Economics, CIS, Engineering, Mathematics or equivalent 

• Proficient in Snowflake, SQL, Python, and data visualization 

• Data driven and passionate about analytics & measurement strategy 

• Experience with email analytics, call center sales analytics, and retail analytics is a major plus. 

• Strong understanding of customer journey optimization and conversion metrics. 

So What About the Perks? Perks matter

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage. 
• But Wait, There's More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow!  But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green.  We offer competitive pay across the organization, because, well… money matters!

• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We'll Celebrate.  Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other's company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you'll fit right in with the rest of us).

• Paid Time Off. Not just lip service: we work hard, to play hard!  Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time!  For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!

Anything Else?  Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here.  We could spend a lot of time having you read about ALL our awards, but we'll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don't forget Phoenix Business Journal Healthiest Employers (okay, we'll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!