Marketing Advisor Job Listing at City of Edmonton in Edmonton, AB (Job ID 52248)

Description

The City of Edmonton is seeking a dynamic and creative Marketing Advisor for an 11-month term. This position offers the exciting opportunity to play a key role in the launch and early operations of the Coronation Park Sports and Recreation Centre, a facility that will significantly enhance community recreation and create new opportunities for year-round triathlon and cycling training and events. 

The successful candidate will develop and implement a comprehensive marketing plan to generate community excitement and public awareness, and drive facility usage for this unique community asset. This role will be instrumental in ensuring the successful opening and early adoption of Coronation by the community and athletes. If you are a marketing professional with a flair for innovative campaigns, and a passion for working with the community, we encourage you to apply.

What will you do?

• Identify and lead appropriate market research activities
• Research and development of key audiences
• Create and implement a comprehensive marketing communications plan to promote the launch and programming of the Coronation Park Sports and Recreation Centre
• Collaborate with team members to develop program-specific marketing and promotion plans
• Use innovative marketing tactics, leveraging various channels to reach target audiences
• Develop integrated marketing tools and oversee the production of compelling materials
• Lead the development of the Coronation webpage, including content, navigation and visual elements
• Write, produce and distribute marketing assets and advertising
• Coordinate photoshoots, videoshoots, design and production with subject matter experts as needed
• Develop compelling social media content
• Write copy for publications, websites, ads, media releases, and newsletters
• Work collaboratively with other internal teams in the development, creation and implementation of materials
• Ensure alignment with corporate standards and brand guidelines
• Plan and coordinate logistics for marketing outreach, including community events and stakeholder meetings
• Initiate contact with media representatives and manage Coronation media inquiries in conjunction with the Media Relations Unit
• Lead in the planning and execution of promotional events
• Liaise with City departments, the private sector, and community groups to develop cross-promotions and marketing events
• Keep internal stakeholders informed
• Monitor, track, and report on marketing goals and sales, providing recommendations for improvement
• Maintain a detailed budget and provide regular expenditure reports