Description
Join a highly collaborative team and play an integral part in the company's ever-evolving channel strategy while building valuable relationships with a wide variety of supplier partners and Applied corporate departments. In this role, you will champion marketing and product content in support of marketing programs that drive growth and generate revenue.
Essential Digital Marketing Analyst Job Functions
- Day-to-day management of HubSpot including marketing automation, emails, campaign set up, nurture programs, landing pages, forms, lists and integrations with tech stack.
- Co-develops and manages digital marketing initiatives that drive fulfillment of the broad reaching, high impact campaign activations and initiatives.
- Generate ideas independently and with team members to transform product information and data into engaging content (e.g., whitepapers, success stories, videos) that meet business objectives and KPIs.
- Responsible for monitoring and analyzing marketing campaign performance metrics, providing regular reports, and making data-driven recommendations for campaign optimizations and conversions.
- Provide analysis and insights to facilitate decision making for marketing investments; identify areas within the customer journey that are strong and areas that could have opportunity for improvement.
- Use data and research to identify target audience segments, monitor industry trends and identify competitive opportunities.
- Conduct online and offline content audits to identify content gaps and redundant, outdated material, as well as facilitate reviews with subject matter experts and content owners to resolve and maintain quality and accuracy throughout content lifecycle.
- Co-manage digital campaigns (Google Ads/AdWords, Facebook, LinkedIn, etc.)
- Stay up to date with the latest digital marketing trends and identify new opportunities for programs and initiatives to maximize results.
Requirements:
- Ability to think on both a tactical and strategic level
- Proven experience as a Digital Analyst, Digital Marketing or related field
- Proficiency in using marketing management tools and advertising platforms (e.g., Google Ads, SEM Rush, Social Ad Platforms and Social scheduling software).
- Experience in managing brand compliance with a keen eye for detail
- Exceptional project management abilities with proven ability to work under tight deadlines; detail-oriented with extremely good follow-up
- Proficient with Microsoft Office suite (Word, Excel, PowerPoint)
- Strong knowledge of Search engine optimization and online marketing best practices
Education and/or Experience:
- Experience working with Cloud Campaign, HubSpot and SEM Rush
- Bachelor's degree in marketing or with relevant work experience
- Minimum 5 years of experience in a marketing role
- Excellent oral communication skills (including in-person, phone, and email)
- Experience marketing for industrial distribution is a plus
Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Our leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity, age, disability, protected veteran status, marital status, medical condition or any other characteristic protected by law.
If you need accommodation for any part of the employment process because of a disability, please send an email to hiring@applied.com or call 216-426-4389 to let us know the nature of your request.
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