Zulily Job - 41104446 | CareerArc
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Company: Zulily
Location: Seattle, WA
Career Level: Associate
Industries: Retail, Wholesale, Apparel

Description

Job Description Details

The Social Media Specialist role is responsible for engaging our core customer, mom, through Zulily's organic social properties and growing our social media presence. The Social Media Specialist will report to the Social Media Manager, and will be responsible for partnering to plan and execute against the

playbook for Zulily across all owned channels; Instagram, Facebook, Pinterest, and YouTube, and optimizing performance to engagement and customer value KPIs. The successful candidate will have a strong and intimate knowledge of the current social media landscape and have a passion for content

development, experimenting, interacting with our mom fan base, and actualizing brand strategies.

Key Responsibilities

• Assist in building and executing engagement strategies for Facebook, Instagram, Twitter, TikTok and Pinterest (Understanding of Paid Social/Business Manager/Boosting a plus)

• Assist in developing content strategies for Brand, Merch, and PR initiatives, ensuring content is on-brand and consistent in style, quality, and tone of voice

• Work with manager and team members to plan monthly social calendar needs

• Build evergreen multi-channel content in Canva (Reels, Stories, Feed)

• Identify/Report on trends from audience behavior as observed in our channels

• Manage campaign performance reporting and metrics to drive impactful insights and findings on all social media marketing efforts, ensuring key social metrics are met along with the partner objectives

• Help develop and maintain an operational playbook to drive engagement and increase customer acquisition through testing new offerings, market opportunities, and objectives

• Support the team through market research and industry benchmarking, competitive benchmarking to improve program strategy a

• Partner with Influencer/Affiliate Leads to source influencers and content creators and build go-to-market plans for influencer programs

• Provide support in executing micro-influencer brand campaigns, including facilitating product gifting and content planning

Who You Are

• Bachelor's in marketing, communications, or related technical field; or equivalent related professional experience

• 2-4 years in social media or related field

• Demonstrated knowledge of Facebook, Instagram, Twitter, TikTok and Pinterest; algorithm understanding, content and channel best practices, consumer behavior

• Social media community management experience, required with knowledge of analytics, tracking and social media monitoring tools

• Understanding of design and detail; can articulate creative needs and provide impactful inputs on design

• Prior experience in tools like Big Query, Facebook Ads Manager, Sprout Social, Hootsuite, Canva, Excel, Wrike, Air Table, Brandwatch, etc. a plus

• Analytical, critical thinker and self-starter who can lead a project from start to finish

• Awareness of emerging technology, advances in digital media, and the latest social media trends and uses findings in daily approach

• Comfortable with fast paced working environments and tight deadlines, required

• Excellent writing, communications, and interpersonal skills

About Zulily, LLC

Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites

from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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