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Company: The Creative Group
Location: Vernon, CA
Career Level: Mid-Senior Level
Industries: Recruitment Agency, Staffing, Job Board

Description

TCG is seeking an experienced Social Media Manager to develop and execute innovative social media and digital marketing strategies. In this role, you will be part of the marketing team, handling day-to-day management of our social channels, building strategic plans for digital growth, and being the main point of contact for social partnerships. The ideal candidate has experience in digital strategy, brand marketing, loves all things social, has a relentless curiosity, and keen attention to detail. Top Must Haves: 1. Social Strategy background 2. Creative and hands on with production side 3. Experience with social influencer campaigns 4. Copywriting - Strong Writer Key Responsibilities: ? Developing and executing organic social media strategy to align with 360 marketing campaigns and actively addresses storytelling while driving growth ? Managing daily posting schedule and content ? Proofing and posting social media copy tailored to each social channel ? Maintaining organized management of all company media ? Sourcing visual content that reflects the spirit and vision of the company (UGC, photo, video, gifs) ? Gathering supplemental social media material from press relevant and reputable online publications ? Working with creative to create monthly social calendar plan content aligned to marketing calendar ? Reviewing with and receiving approval from all key internal parties for posts, IG stories, partnerships, contests ? Storyboarding and planning IG stories and IG Lives with creative team ? Engaging with and building social community ? Overseeing management of all community engagement and communication across social platforms within 24 hours/ 7 days a week ? Proactively commenting and engaging with posts on other like-minded brand accounts to gain new followers ? Partnering with marketing and creative to conceptualize content necessary to support differentiated platform strategies and growth initiatives ? Developing partnerships with creators, brands, charities, and corporations to spread our brand message and consistently generate fresh content campaigns ? Working with retail marketing and digital teams to drive key marketing initiatives or promotions through social channels ? Utilizing social media as a revenue generating channel, when possible optimizing content and posts to drive conversions on the website ? Providing monthly social performance reporting. Using data and insights, along with research and competitor data, to inform strategy and content development ? Execute the brand strategy across all social media platforms and influencer marketing segments to achieve revenue and growth targets ? Work in collaboration with management and the marketing/creative department to interpret brand needs to create digital marketing assets and plan for product launches, program launches and projects while executing on-time and accurately Please email Kevin.Theiss@creativegroup.com

Requirements

Skills: ? Expert knowledge of Instagram, Snapchat, Facebook, Twitter, YouTube, Pinterest ? Working knowledge of Dash Hudson, Google Analytics and Wordpress ? Quick responder: Always-on social media channels and email ? Strong analytical skills with the ability to interpret data into actionable items for team members ? 5+ years brand marketing experience ? 5+ years social media experience ? Self-managed and able to think independently ? Proven ability to grow social audiences engagement ? A creative and visual thinker with strong analytical skills ? Strong understanding of the CPG category and health/wellness space ? Experienced in crafting executing smart social strategy to maximize ROI ? Passion for the holistic wellness ? Extremely organized with a keen attention to detail ? Very strong copywriting copyediting skills ? Ability to thrive in a scrappy, start-up environment: Assertive with strong follow-through and a knack for identifying potential problems providing creative solutions before anyone else notices them ? Very strong organizational and communication skills Please email Kevin.Theiss@creativegroup.com


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