The Creative Group Job - 30117617 | CareerArc
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Company: The Creative Group
Location: East Hanover, NJ
Career Level: Entry Level
Industries: Recruitment Agency, Staffing, Job Board

Description

Our Client has an opening for a business savvy, highly analytical and detail-oriented candidate to join our growing Consumer Insights & Analytics team. This strategic role will collaborate with Marketing and Media Leads to drive consumer-centric decision making and help to formulate end to end brand strategy: to support communication strategy and campaign development (Digital and beyond), consumer targeting, innovation pipeline development, product and packaging, which are all fueling our clients revenue growth. The ideal candidate is business-minded, consumer-centric and has some level of experience with Digital / Social / Marketing/ Measurement. This person is a strong analyst who enjoys data, testing hypothesis, and influencing executives. Most importantly, this person can turn insights into ACTION! Key Responsibilities for this high visibility role: Consult with marketing leadership to anticipate, formulate, and frame key business questions. Integrate insights collaboratively with business team throughout the complete brand/product life cycle, including: brand strategy, communication strategy development, Innovation pipeline development, and in-market execution/assessment. Gather and analyze data, understand trends and patterns, construct story lines to deliver impactful / implementable insights to Marketing, Advertising and Media agency Leverage unique data sets to improve targeting/ Personalization @ Scale strategies and relevance of advertising messages Advance data-driven marketing maturity by building 360 campaign effectiveness measurement roadmap Defining the best metrics and ways to assess and report performance and ROI o Evolve metrics and drive reporting automation and visualization o Translate data into actionable insights and actions utilizing engaging story telling and communication Manage data providers/research partners, deploy and continuously perfect solutions. Requirements Passion and interest in the Food & Beverage/ Snacking world Desire to progress and get promoted through the organization Undergraduate degree required Minimum 3 years of experience in analytics, or analytical role on the agency side, or consumer insights in companies with strong digital focus Preferably 3 years partnering with marketing/ media executives Hypothesis building and testing, thought leadership and strategic thinking A successful history of processing and extracting business insights from large disconnected data sets Experience defining marketing metrics and reporting performance in scorecard or dashboard to DRIVE ACTION Strong story building and executive presentation capability Strong ownership, project management and organizational skills with focus on results / timelines Experience supporting and working with cross-functional teams in a dynamic environment A big plus: o Experience measuring marketing/media campaigns and overall marketing effectiveness using attribution and/or marketing mix modeling o Knowledge of data collection for audience building and targeting o Knowledge of the role of digital advertising in the marketing mix and consumer journey o Knowledge of social listening approaches and best-practices If interested please send resume to lori.slevin@creativegroup.com

Requirements

Market Research, Marketing, Media


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