Analyst, Marketing Automation
The Marketing Automation Analyst position is responsible for defining and implementing marketing campaigns that help drive new customer acquisition, retention, increased repurchase frequency and expanded daypart offerings' sales growth. You will be responsible for overseeing the sales and marketing automation application, Marketo, creating rules based on customer behavior that drive automated marketing campaigns and analyzing and measuring the campaign results. You will act as liaison between sales and marketing to create robust content for each of the planned campaigns by customer segment and expected customer results.
This position is work from home until at least Fall 2021 with the potential of being based in Newton, MA with a hybrid work environment.
Achieve required KPIs: Increased open rates, conversions and sales results of marketing campaigns
Establish the strategic goals and expectations for each marketing campaign, including identification of customer segment and behaviors to be included in campaigns.
Incorporate rules to ensure that marketing campaigns communicate effectively with customers but adhere to cadence and communication limitations and marketing rules of engagement (GDPR, Panera).
Create customer journey maps and appropriate marketing communications based on customer's stage.
Project manage the campaigns from conception to launch, achieving deliverables of key milestones and dates.
Analyze and report on each marketing campaign. Identify patterns and interpret data and make recommendations for adjustments and future campaigns.
Establish analytics and metrics to identify which activities are performing best; turning prospects into customers, reduce conversion times, increase repurchase, increase retention, increase daypart purchases etc.
Act as liaison with the sales team on upcoming marketing campaigns and initiatives to inform and collaborate on current and future campaigns.
Act as liaison with marketing develop campaign content, including, input on strategic goals, expectations, creative and copy.
Demonstrate knowledge of marketing automation applications and ability to establish and implement rules, along with extraction of data for analysis.
Work as an extension of the sales and sales enablement team.
Minimum 1-3 years of current marketing automation experience, Marketo preferred
Bachelor's degree in Marketing, Business, similar fields or higher preferred
Working knowledge of A/B testing and analysis
Strong knowledge of SFDC
Strong knowledge of Microsoft office (Excel, PowerPoint, word)
Strong ability to analyze data and create financial models to interpret customer data
Ability to create reports and dashboards in Marketo
Demonstrates excellence in time management through use of Outlook Calendar and SalesForce.com and other online resources to maximize organization, strategic planning and follow-up
Strong analytical skills
Excellent written and verbal communications skills
Sense of urgency, attention to detail with strong organizational and follow-up skills
Ability to effectively prioritize and multitask
Strong relationship building skills
Experience working in an extended sales team model preferred
Strong time management skills and follows through on commitments
Holds self and others accountable to goals and expectations
Ability to thrive in a fast paced, evolving growth environment
Represents themselves with the highest level of integrity and professionalism
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