Mondelēz International Job - 32329121 | CareerArc
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Company: Mondelēz International
Location: Parañaque, Philippines
Career Level: Mid-Senior Level
Industries: Food, Beverage

Description

Mondelēz International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.  Our 90,000 colleagues around the world are key to the success of our business. Great people and great brands. That's who we are.

Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

  The role of Shopper Insights is to drive growth and business results by embedding shopping understanding into the organization and providing actionable insights that support our people centric strategies and actions.
The Shopper Insights Manager is a key business and strategic partner to: Sales, Trade marketing and Marketing country teams. This role is responsible for developing and leveraging shopping and retail environment in-depth understanding into category, retail, and customer strategies and recommendations, with shared accountability for growth and delivery of business results. 
The role is responsible for linkage to ensure shopping is integrated into category plans and programs. In addition, the role is also responsible for elevation of the shopper agenda and the focus of this agenda on commercial requirements in country.   Some of the key accountabilities for this role will include (but are not limited to)   Understand the shopper:
  • Understand the shopping and retail landscape overall and specific retail/customer environments through analysis of shopper dynamics, retailer information, culture and trends, demand spaces
  • Understand the complete shopping journey (before / in-store / after) to increase understanding between categories and snacking, and support the identification of growth opportunities.
Influence Internally:
  • Guide business decisions by building insights in areas such as optimal retail execution by retail environment, Hot Zone optimization, cross-category snacking understanding, and category vision/strategy for strategic customers
  • Work closely with CI, Marketing, Sales and Trade Marketing to ensure increased understanding and awareness of shopper insight, to ensure that holistic thinking is applied to key initiatives and plans
  • Identify shopping knowledge/information gaps through understanding commercial business priorities, to create prioritised Insights project plan 
  • Collaborate with Analytics team to leverage analytic tools to give guidance on strategies and tactics. Specifically support Revenue Management strategy and support analysis of sales performance, ROI understanding of in-store initiatives, scenario planning.
  • Monitor market dynamics (sales, shopper and consumer trends) through regular reporting. Identify opportunities / problems / risks and recommend appropriate actions.
  • Evaluate impact of execution against strategy in order to learn, correct, and drive continuous improvement
  • Communicate all learning and insight in a compelling way to drive action.
  • Upskill colleagues in shopper thinking through running training & emersion sessions.
Influence externally
  • This is a customer facing role. Build strategic relationship with our key customers, upskilling on shopper first thinking, and providing recommendations to drive category growth. Partnering with priority customers to deliver sales driving shopper initiatives. Run co-creation strategic workshops with key customers.
  • Embed Shopper Insights into customer sell ins & joint business planning.


Qualifications

Do you have what it takes?   Knowledge: including education, qualifications and training  
  • Bachelors or Master's degree
  • Professional Experience (at least 5 years)
Skills/Leadership Competencies 
  • Strength in converting data and insights into action & recommendations
  • Strong strategic thinker.
  • A proactive self-starter. Ability to lead, champion and influence is key.
  • Strong communication skills.
  • Ability to work well in cross-functional teams.
  • Strong track record of prioritization
Experience  
  • Professional Experience (at least 5 years)
  • Technical market research & analytical expertise. 
  • Experience in a customer facing role highly
  • FMCG Experience
Languages 
  • Fluent English 


 Apply on company website