Mondelēz International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business. Great people and great brands. That's who we are.
Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.
Purpose of Role :
This position is critical to drive ROI excellence across categories for India BU. The individual is responsible forconducting all MMM studies for guiding marketing and media investments that plug into annual contract plans. The position will also be responsible for providing a solid understanding of the Base Business sales drivers and Category growth forecasts to all the categories in IN BU. This would require regular interaction with the India Marketing teams, Insights, Pricing, IBP, Finance, Sales teams.
Main Responsibilities :
Participate in Category team meetings whenever possible and proactively engage with category teams to identify any Marketing Analytics requirements / questions. Prioritize and align on the questions with category team on the scope for further analysis. Create project plans and charters with clear deliverables and milestones. The role requires the individual to run data from various sources like Nielsen RMS, Kantar HHP and integrate / corroborate all the data sources in order to connect the dots and make sense of the models The individual has to work with the brand managers across categories to maximize opportunity. Run frequent analysis on Neilsen retail scan data to keep track of various trends and evaluate real time impact of various elements like media, pricing, etc. Work with the Global centre of execellence MMM to ensure that India is a leader in implementing best global practice. The individual has to work with various cross functional teams such as finance, Category Planning & Activation, Category, Media teams in order to get the most accurate data that goes as 'input variables' into the MMM model. He / She should also be capable of challenging agencies on the model during the model review stage in order to maximize and optimize learnings with the context of strong business acumen and existing business realities. The indivual needs to provide forecasting models framework and procatively track the accuracy of the forecasts. The individual is expected to have strong inter personal skills so as to be able to understand and collect all business related information that goes into the MMM model and be in a position to connect the dots and make sense of the data. The candidate should be in a position to guide the agencies on creating meaningful presentations and make impactful presentations to the stakeholders.
Career Experiences Required & Role Implications :
6-8 years of work experience in Analytics preferably in :
1) Multinational analytics organizations e.g., Fractal, Kantar Analytics, Nielsen Analytics, etc
2) In other FMCG organzations in Marketing analytics
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