Genesis HealthCare Job - 34836776 | CareerArc
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Company: Genesis HealthCare
Location: Montgomery, AL
Career Level: Mid-Senior Level
Industries: Healthcare, Pharmaceutical, Biotech


Regional marketing Manager- Long Term Care (LTC)

Field-based resource for developing and implementing sales and marketing strategies to meet total census, mix and revenue in nursing centers and/or assisted living communities (ALC).

Partner with Regional Vice President, Regional Director, Sales & Marketing and team to identify total census and census mix barriers and develop strategies to eliminate or minimize internal census development barriers. With RVP, assess professional and community sales opportunities, identify and allocate area and center resources, and manage team sales plans.

Supervise Center Admissions Staff through a dotted line relationship to accomplish targeted QMix and Average Daily Census (ADC) goals.

Supervision includes but is not limited to:
o Interview of all sales and marketing and admissions new hires and transfers;
o Jointly make hiring decisions;
o Train all new center-based Admissions staff;
o Review work to ensure compliance to productivity and performance standards;
o In collaboration with Center Leadership, evaluate and manage staff performance.
Initiate action plans when necessary;
o Develop sales, service and relationship management competency for Area and Center
o Participate in annual performance review;
o Direct participation of Center Staff in "Team Sales".

Why Genesis?
We provide career paths for our employees and develop them. We invest in YOU!
We are a strong, financially-stable company with industry longevity. Genesis was founded in 1985.
We are committed to operate with integrity.
We foster a work environment that feels like a family and have a culture of compassion. We Care Deeply!

Genesis HealthCare is the nation's leading provider of health care services from short-term to long-term care and a wide variety of living options and professional clinical services. At Genesis, our mission is to protect the health and safety of our patients, residents and our heroic employees during this public health crisis. We are following the Centers for Disease Control and Prevention (CDC) recommendations. Genesis has an adequate supply of personal protective equipment (PPE) and we have other precautions in place.


1. Four-year degree in Business Administration, Marketing, or Health Care
Management required.
2. Three to five years experience in healthcare industry required and regional
healthcare market experience preferred.
3. Multi-facility management experience or healthcare product or services sales
experience preferred.
4. Adjust work schedule based on centers' business needs and coverage requirements.
5. Must be flexible in scheduling priorities and able to travel as needed.

Position Type: Full Time
Req ID: 357396
Center Name: Genesis HealthCare

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