Cvent Job - 30141880 | CareerArc
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Company: Cvent
Location: Gurugram, HR, India
Career Level: Associate
Industries: Technology, Software, IT, Electronics

Description

Position Duties

  • Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting
  • Managing ticket assignments for the Email execution team of 7 members and ensuring that team is motivated and engaged
  • Should possess strong behavioral traits like:
  • i) teamwork, leadership skills, technical know-how...
  • ii) Conflict Resolutions
  • iii) manage the work-life balance in the team
  • iv) Time & Stress Management
  • Establish a strong QA function within Email marketing team and ensure all process documents are timely updated are being followed & referred on a day to day basis
  • Working closely with the Marketing GDC teams to prioritize & manage campaigns that drive demand generation using Cvent and Marketo
  • Creating and building marketing campaigns that drive sales leads and increase prospect & client engagement (worked on any CRM tool/ email marketing tool)
  • Liaise with the Planning team to develop and execute the marketing roadmap across all products
  • Drawing up email campaign reporting to benchmark and measure success
  • Create enhanced reports to support Product marketing teams to measure the performance of high impact marketing campaigns
  • Training & onboarding new resources


Requirements

  • Qualifying Requirements
  • Experiential knowledge of working on marketing automation tools like Marketo/ Eloqua
  • 5-6 years' experience of executing & managing marketing campaigns in a B2B environment. The person should be operationally strong
  • Strong knowledge about Email marketing function
  • Should possess working knowledge of HTML with demonstrated experience designing emails and landing pages, should also be hands-on with list segmentation and upload process
  • Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software
  • Excellent communication and presentation skills with the ability to present to a variety of external audiences
  • Bachelor's degree with strong academic credentials, technical degree preferred
  • Strong leadership skills with the ability to prioritize and execute in a methodical and disciplined manner
  • Exceptional written communication. This role requires an ability to understand and articulate both the business benefits (value proposition) and technical advantages of Cvent products and solutions
  • Zealous attention to detail


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