Cvent Job - 30388996 | CareerArc
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Company: Cvent
Location: Gurugram, HR, India
Career Level: Associate
Industries: Technology, Software, IT, Electronics

Description

Position Duties

· Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting

· Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo

· Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)

· Creating Events, HTML emails, and landing pages through Cvent Tool

· Liaise with Planning team to develop and execute the marketing roadmap across all products

· Create web pages supporting enhanced user experience through progressive profiling

· Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information

· Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement

· Drawing up email campaign reporting to benchmark and measure success

· Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns

Candidate Requirements

· Should have 1–2 years of experience using an email marketing tool and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot etc.)

· Should posses working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages

· Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software

· Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool

· Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously

Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide



Requirements

Candidate Requirements

· Should have 1–2 years of experience using an email marketing tool and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot etc.)

· Should posses working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages

· Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software

· Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool

· Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously

Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide m


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