Cvent Job - 30374116 | CareerArc
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Company: Cvent
Location: Gurugram, HR, India
Career Level: Associate
Industries: Technology, Software, IT, Electronics

Description

Position Responsibilities

  • Work closely with Cloud Marketing, Email Marketing, Web Dev, Database and Sales Operations teams to build campaigns that drive demand generation using Marketing automation systems
  • Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams
  • Build best-practice program templates for internal Marketo users that utilize tokens, snippets, and more
  • Partner with digital channel teams to improve data quality, reporting, and segmentation strategies
  • Leverage and educate internal users on Marketing Automation tool capabilities to improve the Marketing programs efficiency and effectiveness
  • Support development of holistic marketing automation strategy including roadmap, plan, design, process, QA, integration and ROI reporting
  • Analyze and utilize data to improve Marketing program performance
  • Coordinate with CRM and Sales Operations teams on Salesforce integration and ensure data flows into various systems flawlessly
  • Maintain and govern the Marketing Automation system

Candidate Requirements

  • Should have 4–5 years of experience using a Marketing Automation tool (Marketo, Eloqua, Hubspot, Silverpop, Pardot, etc.)
  • Good understanding of Marketing automation and demand generation concepts, and ability to implement the same using a Marketing Automation software
  • Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool
  • Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously
  • Great analytical and logical ability. Should be familiar with the reporting offered by Marketing Automation tools and to provide metrics/analysis around all campaigns
  • Working knowledge of HTML/JavaScript
  • Fair understanding of CRM (preferably Salesforce) system and setup


Requirements

Candidate Requirements

  • Should have 4–5 years of experience using a Marketing Automation tool (Marketo, Eloqua, Hubspot, Silverpop, Pardot, etc.)
  • Good understanding of Marketing automation and demand generation concepts, and ability to implement the same using a Marketing Automation software
  • Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool
  • Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously
  • Great analytical and logical ability. Should be familiar with the reporting offered by Marketing Automation tools and to provide metrics/analysis around all campaigns
  • Working knowledge of HTML/JavaScript
  • Fair understanding of CRM (preferably Salesforce) system and setup


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